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Competitive and On-Site Analytics Intelligence You Need to Excel




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Basic

 
 

Insight

 

Advanced

 

Advancedht

 

9.99 per month

the only 9.99 per month
First 7 Days Free
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49 per month

the only 49 per month
First 7 Days Free
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149 per month

the only 149 per month
First 7 Days Free
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799 per month

the only 799 per month
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Competitive Intelligence Get an insider's edge with Alexa's Competitive Intelligence toolkit. Uncover opportunities for competitive advantage, benchmark any site against its competitors and track companies over time.
Monthly Unique Visitor Metrics  New! Get a clear picture of a site's true audience size with unique visitor metrics. Updated daily to cover the previous 30 days, they provide the most relevant measurement of a site's performance and popularity. checked with a note checked with a note checked checked
Historical Traffic Trends  Analyze traffic, reach, and engagement trends as well as compare a site's performance to its competitors over time. You can view 6 months of historical data with the Basic plan, and up to 3 years with the Insight or Advanced plans. The graphs are updated daily.

Metrics include: Global Rank, Reach %, Pageviews %, Pageviews/ User, Bounce Rate and Time on Site.

Export data as CSV file.
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Demographics  Understand a site's audience with our demographic profiles.

Metrics include: Gender, Education, Browsing Location and Geography (All Plans). Age, Income, Children (Y/N) and Ethnicity (Insight & Advanced Only).
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Sites Linking In & Upstream Sites  Track the sites driving inbound traffic and gain insight into who your competitors are partnering with as well as their link building strategy. checked checked checked checked
Social Metrics  Determine a site's popularity with details about its social presence and total number of sites linking in.

Metrics include: Total Number of Sites Linking In, Facebook Likes and Shares and Google +1s.

Export data as CSV file.
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Engagement  Measure visitor engagement with a site's content.

Metrics include: Daily Pageviews/ Visitor, Bounce Rate and Time on Site.

Export data as CSV file.
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Traffic Sources  Uncover where a site's traffic is coming from and if they are attracting the right type of traffic.

Metrics include: Traffic breakdown by Direct, Search, Social and Referral.

Export data as CSV file.
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Downstream Sites  Understand where visitors go after visiting a particular site. checked with a note checked checked checked
Organic & Paid Keyword Insights  Discover what's driving your competition's success in organic and paid search as well as identify new keyword opportunities to mazimize your ROI.

Metrics include:
Top 5 keywords available in all plans.

Organic Traffic (Keywords, Popularity, Competition, Share of Voice, Engagement)

Paid Traffic (Keywords, Popularity, Competition)

SEM Opportunities help you make smart decisions and get the best return on your paid marketing investment.
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Keyword Research  Find out what sites are receiving paid and organic traffic from a specific keyword, how much traffic those sites are getting from it, and how much pay-per-click advertising competition there is for that keyword.

Metrics include:
All sites receiving organic and paid traffic from a keyword

Percent of each site's organic and paid traffic coming from a keyword

Other keywords driving traffic to those sites

Popularity and competition for a keyword in pay-per-click (PPC) ad campaigns.
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On Site Intelligence Maximize your site's performance with our easy-to-follow recommendations and accurate metrics that count real people, not just cookies, with our On Site Intelligence toolkit.
Pageviews  On-site analytics is included in all plans. Each plan is designed for a different level of traffic volume. If you have a website and want to use the on-site analytics, choose the plan that best fits your monthly pageviews. For sites with up to
10 million
pageviews / month
For sites with up to
50 million
pageviews / month
For sites with up to
200 million
pageviews / month
For sites with up to
1 billion
pageviews / month
Certified Metrics  Measure 100% of your traffic and ensure the highest degree of accuracy in your on-site metrics, certified by Alexa. Your Certified Metrics are kept strictly confidential and only published externally if you choose to do so. checked checked checked checked
Uptime Monitor  We know you can't watch your site 24/7 - stay one step ahead with our uptime monitor, which tracks the percentage of time your site is up and down. checked checked checked checked
SEO Audit  Improve your search performance and increase traffic with our turn-key SEO solution. Our audits offer easy-to-follow, personalized SEO recommendations.

Audit Frequency: Insight Plan = Monthly. Advanced Plan = Bi-Weekly (included in the Full Site Audit)
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Full Site + SEO Audit  If you need more in-depth insights, our Full Site Audit helps you optimize your search as well as overall site performance. In addition to our actionable SEO insights, we provide recommendations to improve your site's usability, security, analytics tag coverage and backlinks.

Audit Frequency: Bi-Weekly
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Subscriptions purchased with PayPal cannot be downgraded at this time. To move to a lower plan, please cancel your current subscription and sign up for a new subscription at your chosen plan level.

To cancel your current subscription:
  1. Go to http://www.alexa.com/account
  2. Be sure you are logged in with the same account you used to sign up for the subscription.
  3. Select "Manage Subscription" under the subscription you would like to cancel.
  4. Select "Cancel Subscription."
  5. Press "Cancel Subscription." You should see a confirmation that this has been done.
To purchase a new subscription:
  1. Go to http://www.alexa.com/plans.
  2. Select a plan.
  3. Complete the sign-up process.
You can create basic site comparisons or claim a site with a free Alexa account.
How does the Alexa Pro Free Trial work?
Simply sign up for a Basic, Insight, or Advanced. You will immediately receive all the benefits of being subscribed, but you will pay nothing for the first 7 days. Please note there is a limit of one free trial per account, and that upgrading your subscription will end the free trial period.
Do you have a Free Trial for the Advanced High
Traffic plan?
No, not at this time, but we Invite you to get started with a Alexa Pro Basic, Insight, or Advanced plan and see what Alexa's tools and Insights can do for you.
What forms of payment do you accept?
We accept most major credit cards as well as PayPal.
Can I change plans or cancel any time?
Yes. You can upgrade to a plan with more features or cancel at any time. If you cancel a Basic, Insight, or Advanced subscription within 7 days, you will pay nothing for that first week.
Why do I need to enter my Credit Card Information?
We're asking for your credit card so we can ensure you continued service once your free trial is over.