The UNICEF Tap Project is now open!

Take the challenge on your cell phone at:

The UNICEF Tap Project is back! This year’s initiative asks Americans to unlock 14 million days of clean, safe water for children around the world by encouraging you to stop texting, calling, emailing, tweeting and posting -- and challenge your friends to do the same. Millions of children around the globe do not have safe, clean water to drink, and the lack of this basic necessity isn’t just inconvenient — it’s lethal. Take the challenge on your cell phone at throughout the month of March. The longer you go without touching your smartphone, the more clean water will be unlocked for children in need.


See how people are taking action to help children right now

People currently
helping kids by not
using their phone


Today's Total

2.7 Years

Record Time

100 all time 200 today

top state: Idaho

UNICEF Provides More
Than Just Clean Water

The UNICEF Tap Project is a nationwide campaign that provides clean water and adequate sanitation to children around the world. Currently, UNICEF works in more than 100 countries around the world to improve access to safe water and sanitation facilities in schools and communities and to promote safe hygiene practices.

See what UNICEF has accomplished. Projects include urgent care in the Philippines where UNICEF so far has provided water kits, water treatment products, portable toilets, and hygiene kits to hundreds of thousands of people in need.

Learn More

Unite to fight the world water crisis


For every 15 minutes you don’t touch your phone within our experience, our sponsors and donors can fund one day of clean water for a child in need.

Visit on your cell phone


Support UNICEF year-round in raising awareness about water-related issues at your work, in school and among friends.

Become A Volunteer


Even the smallest donation can make a difference. Just $5 can provide clean water for 200 days to children in need.

Make a Donation

Each minute unlocks a larger donation

National Partner

For the 6th year, Giorgio Armani Fragrances returns as national partner of the UNICEF Tap Project through its Acqua for Life campaign. The company will donate $5 to the U.S. Fund for UNICEF for each Acqua di Giò & Acqua di Gioia fragrance sold in the US from March 1-31, 2015. Fragrance fans can further support this cause through the purchase of a $1 Acqua for Life bracelet. 100% of purchase price benefits this campaign, equivalent to 40 days of clean drinking water.

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Proud Supporter

UNICEF's Next Generation, a diverse group of young professionals with a shared commitment to UNICEF's future, joins the UNICEF Tap Project once again this year. The group fundraised and will donate funding equivalent to one day of water for a child in need every fifteen minutes users go without their phone, up to $150,000, throughout March 2015.

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Proud Supporter

S’well® is proud to support the UNICEF Tap Project for first time in 2015. With a $100,000 donation, S’well is helping the U.S. Fund for UNICEF’s campaign for clean water bring access to safe water to the world’s most vulnerable children.

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Proud Supporter

MediaVest is part of Starcom MediaVest Group and one of the leading, full-service media specialist companies. Since 2008, MediaVest has been a proud supporter of the UNICEF Tap Project, placing the UNICEF Tap Project in various media throughout the nation during World Water Month.

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Promotional Supporter

Modern Assembly is a New York-based technology company that builds products and experiences at the intersection of data, behavior and culture. The company designed and developed the mobile experience for this year’s UNICEF TAP Project.

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