PROMOTION Promotion is the fourth major element of marketing mix. After product planning, pricing and distribution, the next task of marketing manager is to formulate a suitable strategy to communicate about the product to prospective buyers. Promotion refers to all such activities which intend to inform customers about the products of the company and persuade […]
Tag Archives | meaning
What Is Meaning of Personal Selling?
PERSONAL SELLING Personal selling is a process of informing customers and persuading them to purchase products through personal communication. It involves direct face-to-face contact and is a two-way form of communication. Under personal selling, companies appoint sales persons, who contact with prospective buyers to create product awareness and preferences with the aim of making sale.
What Is The Meaning of A Brand?
BRAND: Symbol, mark, logo, name, word, sentence or a combination of these items that companies use to distinguish their product from other in the market is known as Brand. Some common examples of brand are Coca-Cola, Microsoft, and Macdonald’s e.t.c. It is the most valuable intangible asset of an effective organization because it identifies […]
What Is The Meaning of Transactional Leadership?
TRANSACTIONAL LEADERSHIP Assumptions People are motivated by reward and punishment. Social systems work best with a clear chain of command. When people have agreed to do a job, a part of the deal is that they cede all authority to their manager. The prime purpose of a subordinate is to do […]
What Is The Meaning of Transformational Leadership?
TRANSFORMATIONAL LEADERSHIP Assumptions People will follow a person who inspires them. A person with vision and passion can achieve great things. The way to get things done is by injecting enthusiasm and energy. Style Working for a Transformational Leader can be a wonderful and uplifting experience. They put passion and energy […]
What Is The Meaning of Situational Leadership?
Assumptions The best action of the leader depends on a range of situational factors. Style When a decision is needed, an effective leader does not just fall into a single preferred style, such as using transactional or transformational methods. In practice, as they say, things are not that simple. Factors that affect situational […]
What Is Meaning of Lectures?
Lectures: Lecture is a verbal presentation of information by an instructor to a large audience. The lecture is presumed to possess a considerable depth of knowledge of the subject at hand. A virtue of this method is that is can be used for very large groups, and hence the cost per trainee is low. This […]
What Is Meaning of Programmed Instructions?
Programmed Instruction (PI): This is method where training is offer without the intervention of a trainer. Information is provided to the trainee in blocks, either in a book form of through a teaching machine. PI involves: Presenting questions, facts, or problems to the learner Allowing the person to respond Providing feedback on the accuracy […]
What Is Meaning of Audio-Visuals?
Audio-visuals: Audio-visuals include television slides, overheads, video-types and films. These can be used to provide a wide range of realistic examples of job conditions and situations in the condensed period of time. Further, the quality of the presentation can be controlled and will remain equal for all training groups. But, audio-visuals constitute a one-way system […]
What Is Meaning of Apprenticeship And Simulation?
Apprenticeship: This method of training is usually done in crafts, trades and in technical areas. It is the oldest and most commonly used method, if the training is relatively for a longer period. Here a major part of training is spent on the job productive work. Each apprentice is given a programme of assignments according […]
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