"In contemplating the requirements for the role of Activision Publishing's new CEO," Activision Blizzard CEO Bobby Kotick said in the announcement, "we believed it was vital to have a leader who was a dedicated gamer, inspired creative thinker, and possessed the ability to manage and lead creative talent in a manner that produced both superior products and provided superior shareholder returns." Kotick called Hirshberg "one of the most inspiring people I know" with a "keen understanding of popular culture."
Hirshberg will report to (and inspire!) Activision Blizzard COO Thomas Tippl.
*Did you know? Activision Publishing, Inc. (a.k.a. "Activision") is a subsidiary of Activision Blizzard, which is majority owned by media conglomerate Vivendi. Activision Publishing continues to exist as a separate brand entity, developing and publishing games, as does Blizzard Entertainment.