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Amadeus, a leading technology provider for the global travel industry has signed a strategic agreement with TaqniaTech, a travel technology company under the Al Tayyar Travel Group.
The partnership agreement was signed by Abdulrahman Mutrib, CEO, Al Tayyar Technology Company (TaqniaTech) and Nashat Bukhari, General Manager of Amadeus Saudi Arabia. The partnership lays the foundation to a strong business relationship between the two conglomerates strengthening their travel and tourism operations.
Under the partnership, Amadeus will deploy its latest and most advanced services-based solutions across all corporate offerings to the Al Tayyar Travel Group.
The application developed by TaqniaTech for Al Tayyar Travel Group is certified by Amadeus for Advanced IT services such as: Amadeus Ticket Changer, Full and Partial Refunds, Waitlist PNR, Queue Processing, Booking and Ticketing with Multiple IATA, Corporate fares, and Airline Special Deals. As a technology partner, TaqniahTech will work with Amadeus to improve functionality, while extending support and managing content of the online services.
The partnership not only provides TaqniaTech access to Amadeus’ vast portfolio of technology products and solutions, but also provides industry expertise and business intelligence. The synergy is designed to reduce Al Tayyar Travel Group’s dependence on redundant terminal technologies and drive the adoption of world-class travel systems and solutions.
Speaking about the partnership, Abdulrahman Mutrib, CEO, Al Tayyar Technology Co. said: “The business tourism sector in Saudi Arabia is poised for unprecedented growth. As a leading travel agency in the region, we aim to meet the increasing demands of our widening client base and serve as a sought-after travel advisor providing the best choices. Amadeus and TaqniaTech are working together to ensure we are able to leverage the technology intelligence of Amadeus’ products for the wider benefit of our customers.”
He added: “Access to the right air content, hotels, cars, and geographical data of different destinations enables us to service our customers better. Amadeus’ applications such as Seat Selection, Extreme Search, Cars Plus, eRetail, and HTML add value to our booking system. We look forward to a mutually beneficial outcome for both enterprises with this integration.”
Commenting on the partnership, Nashat Bukhari, General Manager of Amadeus Saudi Arabia, said: “Amadeus’ agreement with TaqniaTech underscores our shared vision to contribute to the development of the region’s corporate travel sector. With our existing strong local presence, and our formidable industry expertise, portfolio of products and solutions, I am confident the organization is well-poised to excel in its offerings to customers, while boosting bookings and developing its footprint in the region.”
A recent Amadeus-commissioned study, ‘Shaping the Future of Travel: Big Travel Effects’, indicates that Saudi Arabia is witnessing a rise in demand for first class and business class travel. The upswing is led by the growth of MICE (Meeting, Incentives, Conferencing, and Exhibitions / Events) tourism. Rising socio-economic aspirations, vastly increased populations and the national agenda to ensure a sustainable long-term growth trajectory will continue to drive Saudi Arabia to venture into a wider gamut of economic activities and undergo structural shifts at multiple levels.
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