Lack of website traffic is one of the most common challenges that every new online business faces. If your website isn’t getting any relevant traffic, you can’t generate any sales either. Here are some strategies and tips on creating a knockout campaign to attract visitors and drive high-quality, organic search traffic to your website.
There are many powerful ways to market your business and website and bring your content, services and products closer to your targeted audience share. The methodology evolves over time, with new channels being developed all the time, leaving the old ones buried in the past.
Here is my list of 13 relevant strategies to attract highly qualified potential customers to your website:
1. Produce Quality Content that Offers Unique Value to Your Readership
Not that I want to repeat myself, but if you publish horrible content, content that’s been seen over and over on the Internet and brings no real value to the readers, they simply won’t bother reading or sharing it. This is basically the whole point of building content, attracting visitors, and expanding your business reach.
So next time you write for your site or company blog, ask yourself if you would take the time out of your busy day to read the post, or if you would share it with others.
If your answer is no to either of those questions, then you should definitely reconsider your content strategy.
As I mentioned in my SEO Guide, the search engines are also very rewarding of the companies and websites which manage to continuously produce high-quality content that answers real people’s questions and needs.
2. Post as Often as You Can
Yes, quality is crucial, but quantity is important too. In order to get Google to index your web pages more often, you need to post more fresh content on your site, this way increasing the chances for people to see your content in the result pages when they look up your keywords and phrases.
Neil Patel from QuickSprout found out that just by increasing the number of high-quality posts from 5 to 6 per week he was able to boost his traffic by 18.6%. Do similar tests on your website to identify your magic number, and be sure to stick to it to be able to see the results.
Also, don’t forget to link your posts to other relevant content on your website. Internal links are not only helpful for your readers, but for SEO as well, as they increase the time people spend on your website, your referral traffic and your conversion rates.
3. Watch Your Titles
Titles are often what makes the difference between content that generates just a few clicks, and content that generates tons of views. Your title sets the first-impression for the rest of your post and gives your readers an indication of how exciting your post really is and whether or not your post is worth reading.
Work on your titles to make them appealing, entice readers’ interest, and to clearly articulate the benefit of reading it. Add numbers, exciting adjectives, questionables like what, why, how or when, make a promise to your reader, and add how to’s in your headlines to help it entice your readers and attract greater traffic.
Jeff Goins has put together a great article called: 5 Easy Tricks to Help You Write Catchy Headlines.
4. Optimize Your Content and Pages
The three main components of a well-optimized page or article are the meta title, description, and keywords. So make sure you give them the necessary attention every time you post new content on your website for (at least) a chance to get found in the search results for all your relevant keywords, no matter how obscure they may be.
Also make sure to not only produce new content but also go over and improve and update your older content too. Rewrite, improve, update, re-design, and add more information to spice up the post and keep it in the loop.
Attracting visitors is good, but if they find their way to an outdated post that’s no longer relevant, chances are that they will leave and mess up your bounce rate, even though your newest content is fantastic.
5. Focus on the Long-Tail Keywords
The long tail keywords are the longer, more specific keyword phrases, which are less popular than the main “head” keywords, but can add up more search-driven traffic to your site. This especially if your business is new in the online world, when it can be particularly difficult to go after the ones with more search traffic.
Long tail keywords are usually used by customers who are “late” in the buying cycle, so they also convert better.
For example, a person searching for “travel arrangements” is probably just killing some time by doing some research for where to spend the next vacation, and isn’t going to make a purchase just yet.
But a person searching for “best price hotels in Mauritius for honeymoon” practically has his/her wallet open.
HitTail is a great tool to help you find long-tail keywords after identifying your primary ones.
6. Provide Options for Visitors to Subscribe
It’s great if you have lots of traffic, but these people can come and leave, and possibly never come back. So if you’re not collecting their contact information, you’ll have absolutely no way of following up with them.
Instead, give them opportunities to connect with your business if they show interest. Add RSS feed and an email-subscription opt-in form on your home page, so later you can send them casual reminders of your great content, products and services, and keep them thinking about your site.
7. Promote Your Content to Your Email List
The people who subscribe to your website and email newsletter already like your content and business offering. You just need to remind them of your latest work. Send them a bi-weekly or monthly email broadcast of your most read blog posts and videos to encourage interaction and engagement.
Include tips and information, answers to common questions about your offering, introduce new products and/or services, and offer them free trials. Email marketing is a powerful tool that can not only help you attract recurring visitors, but bring in new traffic, leads, and sales to your business as well.
8. Link to Your Blog in Your Email Signature
Just think how many people you regularly communicate with every day via email. Probably quite a lot?
If you add a link to the most recent content on your company blog at the end of each sent message, some of these people may click and come read it. I’m sure you don’t want to miss this great opportunity to drive more visits to your website.
WiseStamp can help you automate this.
9. Comment on Niche Blogs
Find the most influential blogs and forums in your industry and become a regular commenter there to increase the chances of more targeted people landing on your site and to establish relationships with others in your niche.
Make sure your comments are valuable and contribute to the discussion, and if people see your opinion as useful and worthy they’ll come visit your pages for more information on the matter.
10. Submit Your Company Blog to Directories
The opinions and experiences vary when discussing how successful blog directories are in driving greater traffic. Still, submitting your business blog to at least few of them, like Technorati, StumbleUpon, Reddit, Blogorama, or Alltop is a great way to showcase your work, featured posts and RSS feed, and increase your chances of getting found by people searching for content in your niche.
11. Guest Post on Other Relevant Blogs
If you want greater traffic to your website and business, you need to make yourself more visible.
Guest blogging for other industry-relevant, high-quality blogs, or contributing to authority websites like Forbes and Huffington Post give you access to a bigger and new audience which may be interested in what you have to say.
Guest posting is a great way to grab relevant audience, and these high-quality backlinks will boost your SEO as well.
12. Build Connections with Industry Experts and Influential Bloggers in Your Niche
Close relationships with other bloggers in your niche can lead to organic inbound links and greater traffic back to your website. Connect with those who already link to your site, contact influential bloggers and industry experts whenever you publish a newsworthy or groundbreaking article, invite them to contribute guest posts to your own blog and then share them with their readers; you may be surprised at the interest they can help produce for you.
13. Get Active on Social Media
Social media completely transformed the ways we do marketing today. These channels provide businesses with unique opportunity to reach out to a far greater and international audience.
Make sure to share your content on social networking sites where your readership is active. Post regularly on Facebook, Twitter, Google+, LinkedIn, Pinterest, include links to your website in the About page, image description and comments if relevant, add short excerpts to entice followers to click through, start or join niche-specific groups and offer your support and valuable advice, mention influencers in your tweets if quoting them, and get on YouTube as it drives the most engaged traffic of all social channels.
In case you’ve tried social media but couldn’t get the desired results, make sure to check if you’ve made some of the mistakes mentioned in my post “6 Reasons Why Social Media isn’t Working for You”.
What is your opinion?
Now there are so many amazing opportunities to market your business and bring greater and more relevant traffic to your website. Are you using some of the methods mentioned in this post? What’s your experience? What other traffic-generation tips would you add to the list? Let me know in the comments below!
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