KTO launches ‘Imagine your Korea’

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Korea Tourism Organisation (KTO) has launched its new tourism promotion, ‘Imagine Your Korea’, to reflect the organisation’s goal attract 20 million tourists and raise Korea’s reputation as a global tourist destination.

The new campaign will aim to promote Korea’s various charms and qualities, while showcasing the country’s improved global status through its natural environment, rich tradition and history, while at the same time portraying it as a trendy and creative tourist destination and global pop-culture leader.

Emphasising the letter ‘K’ in Korea, the new branding symbolises Korean culture, from K-Food to K-Pop and represents the country’s dynamic energy and welcoming message to all visitors.

“Last year, the number of foreign visitors to Korea exceeded 12 million, which represented an opportunity for Korea to make a new leap forward to become an advanced tourism country, in name and reality,” KTO president Choo-Suk Byun said.

“Foreigners visit Korea not just because of physical accessibility and reasonable prices but because of their desire to experience the latest trends, cuisine, culture and lifestyle of Korea and in short, the nature of tourism in Korea has changed.”

“With the launching of the new brand we can reinforce the global awareness that Korea is a creative country filled with the latest trends and sophisticated culture, thereby contributing to the opening of an era that welcomes 20 million foreign tourists in the future.”

To coincide with the campaign launch, KTO is running a ‘Tour Imagination’ campaign, offering visitors the chance to win one of eight trips to experience the beauty of Korea in Autumn.

Source = ETB News: Lana Bogunovich
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