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Scaleup
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Brand Dynamo
Ideating, Incubating And Investing In The Entrepreneurial Ecosystem

What We Do

Most trusted brands in India and globally have an underlying common thread – a sustained Brand Building effort. An effort as constant as the passion for innovation and the commitment to quality aimed at consumer delight. While your company can acquire funding for growth and working capital, brand building investments rarely attract interest from the funding community. This is especially true for brands which are new category creators – because the brand investment in such cases needs to be large and sustainable, compared to the hard asset investments. Read more

At Brand Capital our mission is to ideate, articulate and establish your business’ growth potential through the Branding prism. We engage with growth- oriented Indian entrepreneurs; established as well as new-gen; to provide funding for long- term advertisement solutions. Through our unique and pioneering models, Brand Capital is poised to provide critical leverage for brand-led growth and value creation.

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Most trusted brands in India and globally have an underlying common thread – a sustained Brand Building effort. An effort as constant as the passion for innovation and the commitment to quality aimed at consumer delight. While your company can acquire funding for growth and working capital, brand building investments rarely attract interest from the funding community. This is especially true for brands which are new category creators – because the brand investment in such cases needs to be large and sustainable, compared to the hard asset investments.

At Brand Capital our mission is to ideate, articulate and establish your business’ growth potential through the Branding prism. We engage with growth- oriented Indian entrepreneurs; established as well as new-gen; to provide funding for long- term advertisement solutions. Through our unique and pioneering models, Brand Capital is poised to provide critical leverage for brand-led growth and value creation.

Brand Capital is a part of the Bennett, Coleman & Co. Ltd. (BCCL) and we put the unmatched might of our media offerings coupled with our brand building expertise, behind creating your iconic brand.

Let’s start a journey together to build new No. 1 brands. To start a conversation, contact brandcapital@timesgroup.com

Partner Speak

Mr. V. P. Seetharaman, CEO, Natesan Housing (P) Ltd, Trichy,
Brand: PONNI DELTA

For a property developer sitting in a Tier II city in Tamil Nadu, it’s quite difficult & expensive to reach out to our potential customers in the metros…Brand Estate made this possible! People visiting us

through print Ads in TOI! Mr. Vivekanand, Sivakumar & Mr. Nainan of the Brand Capital team have helped us grow and build our brand 'PONNI DELTA' in a short time. We are respected in the market as big players. The deal is very simple, straight-forward and quick. We take pride in our association with Brand Estate.

Client Resources & Insights

What's New

Office in San Francisco

Brand Capital has already established itself as a beacon in its business. With our wings flourishing all over the country, we are proud to announce the launch of our first international office at Silicon Valley in the state of California, of the United States. Being a hub for entrepreneurship and innovation, the chosen location for the office is optimum for us and our endeavors.Read more

  • Nutricharge has been declared India’s Most Promising Brand for 2013-14 by World Consulting and Research Corporation (WCRC).. Read more

  • iBall declared the no. 1 brand in the Indian Tablet market, as per the data released by International Data Corporation (IDC) for Q4 2014.. Read more

Brand Dynamo

Client Achievements

  • Nutricharge has been declared India’s Most Promising Brand for 2013-14 by World Consulting and Research Corporation (WCRC).. Read more

  • iBall declared the no. 1 brand in the Indian Tablet market, as per the data released by International Data Corporation (IDC) for Q4 2014.. Read more

  • Nutricharge has been declared India’s Most Promising Brand for 2013-14 by World Consulting and Research Corporation (WCRC).. Read more

  • iBall declared the no. 1 brand in the Indian Tablet market, as per the data released by International Data Corporation (IDC) for Q4 2014.. Read more

Client Speak

The challenge before Localbanya was to target the right product to the right people at the right time.

View all

Business Impact – Differentiation-led Disruption resulting in Domination in the marketplace

In the journey of the last ten years, Brand Capital has been a partner in the building of several hundred marquee indigenous brands. It has enabled the introduction of new concepts of print advertising in the form of jackets, panorama adverts and flaps, a lot of which are emulated across other print media brands. Such value results in greater topline, better negotiating power with vendors, better brand salience with consumers, aspiration for employees and a return for shareholders. But most of all, Brand Capital enables the discovery of ‘Brand value’. Different from an archetypal Private Equity player, we succeed in  contributing ‘Intellectual Capital’,  thus supporting the creation of a brand strategy and planning media-spread to optimize value.

Journey So Far

Over the last decade, the Brand Capital business has evolved into new offerings, tailored to meet the demands of various entrepreneurial and small & medium enterprises. We now partner with over 600 investee companies across sectors as wide as – Retail, FMCG, Consumer Durables, Realty, Digital and Mobile, E-Retail, Health & Wellness, Financial Services, Consumer Services and several more. Since its inception, Brand capital has helped build several iconic brands and create immense enterprise value. Our invested value today stands at USD 1.8 Billion, driven by our disruptive innovation and the power of the media properties across "The Times Group."

Germination of the Times Private Treaty:

The Times Private Treaties germinated with the idea of offering advertising for assets as well as providing enough power to take on the global conglomerate. The objective was to provide a platform for entrepreneurs to invest in building their product, service or corporate brands.

Path Breaking Models

Over the years, the Brand Capital model has evolved and enhanced to develop new solutions and platforms. Today besides the Brand Capital offering , there are two more Business Models, i.e. Brand Estate and Springboard; and two Creative Models, i.e. Cerebrand and Brandscope.

Sustained brand building solutions in capital intensive real estate
Exponential ad infusion for asset light Ad Dependent concepts
Creating Experience zones for brands with active engagements
Enabling advertising Affordability through aggregation and unbundling

Our Partners

Brand Capital has an inclusive approach and serves as partners to companies and businesses and helps them achieve goals and brings in expertise in areas of growth. Having helped over 500 entrepreneurs unleash the potential of their brands, the deal value of our portfolio is over US $ 1.8 billion with impressive returns on equity. Here is a glimpse of few of the Brands we are partners with.

  • After a 500% rise in their web traffic, powered by the Rs. 50-80 Cr media spend in the 1st phase of their campaign,Read more..
  • With ScaleUp on your side, your business is set to reach heights that weren't otherwise attainable. Read more..
  • Grow your business with expert mentoring. Register for ScaleUp and engage in inspiring sessions with business leaders, market experts, entrepreneursRead more..

Our parent company, the 175 year old Times Group, has cultivated a 360 degree spectrum of media assets in print, radio, TV, and the internet. The Group owns and manages powerful brands across media such as The Times of India, Times Now, City-centric Mirrors, The Economic Times, ET Now, Maharashtra Times, Navbharat Times, Vijay Karnataka, Radio Mirchi, Times Music, Times OOH and indiatimes.com, to name a few.

Our branding expertise and intellectual capital helps entrepreneurs with the intricacies of the advertising business, to plan and build effective corporate branding strategies that lead to growth and enterprise value creation. Most of our brands are category leaders and we have the largest captive consumer group for any media house in the country. Brand Capital harnesses the advertising power of these iconic media vehicles for its clients and works with them in designing effective corporate branding strategies.

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