Start Here

Want to level up your Google Maps skills? B-Reel and Google worked together to create a playful and helpful experience that explains the key features of Google Maps in an interactive way.

Want to level up your Google Maps skills? B-Reel and Google worked together to create a playful and helpful experience that explains the key features of Google Maps in an interactive way.

We organized these features in to simple and informative demos. The user can explore these features on their desktop browsers, tablets and mobile devices. We wanted to make sure that all users have the opportunity to experience each of the features, no matter what device the user enters the experience with.

Some features of Google Maps are only available in the Google Maps Android app and vice versa. To tackle this problem we recreated the Android UI in HTML5, which allows users to interact with the app directly in their browser. On the mobile site, we created simple videos that show core desktop only features. 

To animate these illustrations we used the latest HTML5 technology. The paper like folding animations are all achieved by code using the three.js library, which gave us a lighter experience and super smooth animations. Together with the sound design we are able to create a simple world around the phone that helps us tell a stronger story about each of the features and how they can benefit the users in their daily lives.

Start Here is an interactive journey through the key features of Google Maps. Most people know Google Maps, but there are useful features that aren’t that well known, such as creating personal maps with locations, photos, and links, getting driving and biking directions, exploring the world using street view and Indoor Maps.
To make the experience more than just a product walkthrough, we created illustrations for all of the demos. The illustrations extend the story of each demo beyond the display surface and gives us an environment and a situation that users can relate to without taking too much focus away from the actual product.

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