Google Glass

Google approached us to help them introduce Google Glass to the public and the first wave of users.

Our challenge was to bring the experience of glass to life through an engaging cinematic experience. The experience begins with a full screen video showing the features of Glass being used while doing everything from piloting an airplane to performing ballet. Visitors can then explore the functionality in more depth.

The site introduces to the first opportunity to apply to be an “Explorer” and among the first users to purchase Glass. Visitors are invited to answer the question “What would you do if you had Glass?”. They can apply with an explanation on Google+ and Twitter. Once the Explorers are selected, the site will become a hub as they embark on their first explorations with Glass.
Google Glass offers a new way to interact with the world around you. With a series of completely new capabilities our challenge was to convey the possibilities of the product within a fully responsive experience. 

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