Guinness World Records

Guinness World Records has been inspiring, engaging and entertaining since 1955.

A brief history of Guinness World Records from Managing Director, Alistair Richards.

  • Guinness World Records is the universally recognized authority on record-breaking achievement
  • The annual Guinness World Records book is the best-selling copyrighted title of all time
  • One of the world’s best known brands with 98% prompted recall in English speaking world

Meet our Record Breakers

They are the heart of our business, here are their stories.

Johanna Quaas – World’s oldest gymnast

“It is a great feeling to be in the Guinness World Records book. I really love that special and extreme people are being recognised. I hope my record inspires others to realise it’s never too late to try something new.”

Read more

Dr. Mark Temperato (aka Rev M) – Creator of the largest drum-set

“I am so grateful and honoured. It has been a labour of love and one of my greatest pleasures. It gives me a chance to encourage others to make some history and do something worthy of world recognition.”

Read more

Dan Abbate – Creator of the largest hot dog commercially available

“It’s very funny to think that I am the creator of something that is unique in the entire world. If the Big Hot Dog is my contribution to the history of mankind, I know that I have accomplished something great.”

Read more

Our Mission & Values

Our Mission

Guinness World Records aims to inspire ordinary people to do extra-ordinary things. Our mission is to entertain and inform, and to celebrate the world’s best .

prof splash

our values

Our Values

Integrity: of our records, assessing claims with objectivity and enthusiasm, and free from prejudice or bias.

Respect: for our record holders and challengers, our business partners and our staff.

Inclusiveness: offering record breaking for everyone, everywhere.


Our offices in London, New York, Tokyo and Dubai work alongside our representatives in Australia, Beijing, Germany and South America to support the record-breaking needs of our global audience.