Miniworkshops

About the Workshop:

Creating Value with Data Metrics and Testing

It is the combination of people and tools that create value of any kind. In the world of data metrics and testing, the data and processes themselves are meaningless without a person to make it all happen and interpret the result. Sure, computers and databases are necessary in order to churn out value, but people have to load create data and rules first as well as provide strategic understanding afterward. In these two dynamic sessions, we will focus on what how people create value with data in today’s marketing world. Why – data metrics are the building blocks people use to create value; What – metrics have been most important to the people who provide strategic understanding; How – to create value using rules and allowing data to inform marketing decisions; When – data metrics are most effective; The basic rules that successful people use to create value with testing; A case study; How a single person can now deliver the same value of a team of people used to.

About the Workshop:

Tackling the Thorniest Problems in B2B Database Marketing

The database is a B2B marketer's essential tool for effective customer segmentation, lead generation, marketing analytics and relationship marketing programs. But B2B marketers struggle with multiple challenges, from data hygiene, to sourcing important elements about customers and prospects, to organizing company and contact-level data for maximum value. For this workshop, we invite B2B marketers to bring their issues and their experiences, and we will work together to find solutions for your challenges. In a hands-on working session, we will surface the issues that plague you most, and bring together a team of marketing minds to come up with creative and effective action-oriented fixes for your particular problem. Attendees are encouraged to submit their issues in advance to Bernice Grossman bgrossman@dmrsgroup.com.

About the Workshop:

Overcoming the 3 Most Common Mistakes Marketers Make in Their Calls-to-Action

What are you asking your customers in your final call-to-action? Does it give them enough of a reason to respond? Are you asking too soon – or too late? Most CTAs cause sales funnels to leak revenue. They fail. In this interactive miniworkshop, Austin McCraw, Senior Director of Content Production, and Jon Powell, Senior Manager, Research and Strategy, both of MECLABS, parent company of MarketingSherpa, will help you identify quick, easy changes with transferable principles you can apply to CTAs on your webpages and beyond, supported by more than a decade of testing.