Miniworkshops
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These two-hour, mini-certifications on Wednesday morning take an in-depth look at the essentials of Metrics & Testing and B2B Database Marketing. Join your peers and fine-tune your skills—then head back to the office with concrete tips, tricks, and takeaways to propel your business forward. Better yet? These workshops come with a certificate of completion!
Metrics and Testing Miniworkshop
Featured Speaker/s:
Geoff Wolf
EVP Marketing, J.Schmid & AssociatesJude Hoffnern
Senior Director, Marketing Strategy & Analytics, J.Schmid & AssociatesWednesday, October 29 | 9:00 AM to 10:45 AM
About the Workshop:
Creating Value with Data Metrics and Testing
It is the combination of people and tools that create value of any kind. In the world of data metrics and testing, the data and processes themselves are meaningless without a person to make it all happen and interpret the result. Sure, computers and databases are necessary in order to churn out value, but people have to load create data and rules first as well as provide strategic understanding afterward. In these two dynamic sessions, we will focus on what how people create value with data in today’s marketing world. Why – data metrics are the building blocks people use to create value; What – metrics have been most important to the people who provide strategic understanding; How – to create value using rules and allowing data to inform marketing decisions; When – data metrics are most effective; The basic rules that successful people use to create value with testing; A case study; How a single person can now deliver the same value of a team of people used to.B2B Miniworkshop
Featured Speaker/s:
Ruth P. Stevens
President, eMarketing StrategyBernice Grossman
President, DMRS GroupWednesday, October 29 | 9:00 AM to 10:45 AM
About the Workshop:
Tackling the Thorniest Problems in B2B Database Marketing
The database is a B2B marketer's essential tool for effective customer segmentation, lead generation, marketing analytics and relationship marketing programs. But B2B marketers struggle with multiple challenges, from data hygiene, to sourcing important elements about customers and prospects, to organizing company and contact-level data for maximum value. For this workshop, we invite B2B marketers to bring their issues and their experiences, and we will work together to find solutions for your challenges. In a hands-on working session, we will surface the issues that plague you most, and bring together a team of marketing minds to come up with creative and effective action-oriented fixes for your particular problem. Attendees are encouraged to submit their issues in advance to Bernice Grossman bgrossman@dmrsgroup.com.Call-to-Action Workshop
Featured Speaker/s:
Austin McCraw
Senior Director of Content Production, MarketingSherpaJon Powell
Senior Manager, Research and Strategy, MarketingSherpaWednesday, October 29 | 9:00 AM to 10:45 AM
About the Workshop: