This time it’s different.
With this slogan, the European Parliament made it clear: the 2014 European elections would give citizens unprecedented power in determining the future leader and direction of the European Union.
With the appointment of victorious Spitzenkandidat Jean-Claude Juncker as President of the European Commission, these elections were different and took some by surprise.
But that was not all.
The role of social media during the European election campaigns has already been the subject of numerous articles. Candidates, political parties and the EU institutions have used social media to mobilise voters in what has been labelled as the first digital European election campaign.
