CMO Today
AwesomenessTV to Launch Youth Marketing Research Firm
By Mike Shields
The digital programmer is touting its knowledge of 12- to 24-year-olds to convince marketers it can help them reach younger audiences.
Television Trade Group Makes Case for Political Ad Spending
By Steven Perlberg
The TVB will advertise on Sunday news shows this weekend to promote television as the best political advertising medium amid challenges from digital competition.
Turner Hires Lauren Hurvitz as Head of Communications
By Joe Flint
Lauren Hurvitz, an entertainment and technology industry veteran, has been tapped to oversee communications and corporate marketing for Turner Broadcasting.
CMO Today: Ad Blockers Cash In
By Mike Shields
Here’s your morning roundup of the biggest marketing, advertising and media industry news and happenings.
Ad Blocking’s Emerging Cottage Industry
By Jack Marshall
Consumer interest in ad-blocking, fueled in part by Apple’s new mobile software release, has given rise to a cottage industry hoping to profit from it.
TV Viewers Depend on Commercials to Discover New Shows
By Nathalie Tadena
Even as cord-cutting and streaming use rises, most viewers find out about new programs from watching TV commercials or channel surfing
‘Empire’ Season 2 Premiere Draws 16 Million Viewers
By Steven Perlberg
Fox’s music industry drama easily trounced competition on other networks
As Volkswagen Takes Heat, Car Maker’s Ads Tout Fuel Efficiency
By Steven Perlberg
Volkswagen has aired 14 “Clean Diesel” TV spots this year, which promote the brand’s fuel efficiency and performance.
AOL’s Top Video Executive to Depart
By Mike Shields
Company says it has decentralized video operations, plans to announce more videos series next week
General Electric’s New CMO Linda Boff on Marketing a “Digital Industrial Company”
By Nathalie Tadena
GE named Linda Boff chief marketing officer as the industrial conglomerate experiments with new digital media platforms.
Axel Springer in Talks to Acquire Business Insider
By Lukas I. Alpert and Ellen Emmerentze Jervell
Germany’s Axel Springer is in talks to acquire Business Insider in a deal that would value the U.S. digital publisher at roughly $500 million, according to a person familiar with the matter.
Featured
Videogame Contests Coming to Prime Time
Videogame tournaments are coming to prime time, thanks to a partnership between Time Warner’s TBS and talent agents WME/IMG. They are creating a league that will feature live Friday night telecasts of videogame competitions on TBS for 20 weeks a year.
Facebook Restricts Access to Its Data Trove
Rules that Facebook imposed in May restricting outsiders’ access to its user data are having ripple effects in academia, business and presidential politics.
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NBC Struggles to Build Up Pipeline of New Shows
While rivals CBS, ABC and Fox each launched at least two successful shows last season, NBC hasn’t had a new hit in two years, and has struggled to build up its pipeline of new shows.
HBO Trounces Rivals at the Emmy Awards
HBO torched the competition at the 67th Primetime Emmy Awards, with wins for “Veep” and “Game of Thrones.”
Buddy Holly Gets Chance to Pitch His Own Eyewear, Sort of
Estates of dead celebrities, including Bing Crosby and Patsy Cline, are signing on to bring them back as holograms to perform live concerts and potentially endorse products.
Dolans Cash Out of Cablevision
The Dolans have toyed with selling Cablevision numerous times, but finally found the right match—and price—with Europe’s Altice. Now, the cable-TV family is expected to turn its attention to its other holdings: Madison Square Garden and AMC Networks.
