CURRENT CAMPAIGNS: None (currently planning a reproductive, maternal, newborn and child health campaign)
PEOPLE REACHED: None (planning to reach 20 million)
BROADCAST PARTNERS: Nationwide radio and TV networks and community radio stations


DMI in Mozambique | Future projects | More information 


DMI in Mozambique

We visited Mozambique in July 2014, and generated strong levels of interest from the government, broadcasters and funders in supporting mass media health behaviour change campaigns. In February 2015, with the support of the Mulago Foundation, we appointed a Country Representative, based in Maputo, to build on this interest by working alongside the Ministry of Health and other partners to design these campaigns, negotiate media partnerships, and secure funding. DMI is now officially registered in Mozambique as an NGO working on health promotion media campaigns, and is signing agreements with the Ministry of Health and broadcasters.


Future DMI projects in Mozambique

INTENSAÚDE reproductive, maternal, newborn and child health radio and TV campaign (2016-)

INTENSAÚDE is a planned DMI health mass media campaign supported by the Ministry of Health in Mozambique. The campaign will focus on reproductive, maternal, newborn and child health. It will broadcast nationwide on radio and television using DMI's Saturation+ methodology from 2016 to 2019, and aims to save more than 36,000 lives by promoting healthy behaviours. DMI has secured an initial grant of $2.5m from Unorthodox Philanthropy, a US foundation. We need to raise a further $2m to cover the remaining costs of the first two years of the campaign.

We plan to run a nationwide campaign in Mozambique, based on at least three years of ‘saturation’ broadcasting, and incorporating a rigorous time-series evaluation design to continue to generate robust evidence of impact at scale.

Reproductive, maternal, newborn and child health is a key thematic priority of the Ministry of Health in Mozambique. Health promotion (behaviour change and demand creation) is one of the priority interventions for improving RMNCH outcomes, based on the MoH strategic plan. There is good health promotion work underway in Mozambique, but there is plenty of room to do more. In particular, there is an agreed need to develop and implement media campaigns that:

- Reach the majority of the population of Mozambique (including in remote rural areas)
- Reach people in all of the major local languages, and not just Portuguese and Makhuwa
- Reach people at high frequency (several times per day, every day) for a sustained period
- Are evidence-based, well evaluated, and provide demonstrable value for money

Tuberculosis mass media study (2016-)

DMI is proposing to conduct an 18-month research study in Mozambique, to test the impact of a radio and television behaviour change campaign on demand for tuberculosis diagnostic testing and treatment.

Limited evidence of the impact of mass media campaigns on tuberculosis (TB) outcomes has been published, as few have undergone robust, scientific evaluation. A recent systematic review of the impact of mass media on diseases including TB cited only four TB studies. Just one of these studies was rated to have good quality evidence, reporting a 52% increase in the number of new cases of positive pulmonary TB diagnosed following a mass media campaign in Colombia. The existing evidence base potentially underestimates the impact of mass media as a tool for generating demand for TB diagnostic testing and treatment at a population level. Millions of dollars of funding have been spent on mass TB communication campaigns, despite uncertain results. A clear gap therefore exists for a definitive implementation research study to test the impact of mass media campaigns on case detection for TB. The World Health Organisation has written to DMI to express its formal support for such a study, and to encourage funders to underwrite its costs. We are currently fundraising for this project, which has a budget of $1.55m for two years.

We are also interested in talking to partners about options for other communication campaigns in Mozambique.


More information

To find out more or to arrange a meeting, please fill in an online form or contact:

António Cabral | Country Representative, Mozambique | + 258 82 974 3254 |