We love celebrating successful women here at UrbanGirl. We especially love sharing the stories of women who are successful in traditionally male-dominated industries. The tech industry is a one of those male-dominated fields. However, “aspiring women leaders have just as many opportunities to achieve greatness in their chosen field of technology. Women are good team builders and respected managers; they combine intuitive and logical thinking to accomplish outcomes,” says Kirstin Hancock, a founder of Blue Maestro. She encourages women, or anyone, who has an interest in a career in technology, to “seek a mentor, to set challenging goals, and to be positive. Many women in technology seek to empower women to be architects of change in the technology industry. Diversity improves performance and increases innovation.”
Blue Maestro “develops and manufactures health and environmental monitoring and control devices for smartphones and tablets.” Hancock left her career as a teacher to co-found and market the company. The mother of three children says, “They keep me extremely busy. I have the freedom to choose when and where I work, I love my job, I work around my family commitments, and I am my own boss!”
Many of Hancock’s teaching skills transferred to her new career, especially her personal and communication skills. Teaching also taught her to be organized, to plan, and to “think outside the outside the box.” She uses the creative skills she gained from teaching to “write blogs, design trade fair displays, flyers and packaging, as well as manage our social media and marketing.” She credits success to being honest and straightforward. She says, “giving clear instructions often makes the difference between getting what you want and something else. And when a job needs to be done I roll my sleeves up and lead by example.”
Blue Maestro created Tempo, a thermometer that uses Bluetooth technology to monitor temperatures and send alerts to a tablet or smartphone. It is a great-looking product that has many uses. Hancock’s vision for Blue Maestro “is to continue to develop the brand, to release many more products that make a difference to people’s lives and to have fun doing it.”
We love hearing stories of successful women in technology and in business. If you would like to be interviewed for a future UrbanGirl Profile, please contact me at email@example.com.