YTT Podcast Ep 03: ‘Viagra – The Musical’

YTT thumbnailLINK FIXED! Special guest Buddy Scalera joins the show to discuss the state of episodic content in healthcare, how comic books shaped his life, the fallacies of FDA guidance, why web design is overrated, how PharmaCos can produce better stories, lessons we can all learn from the Titanic, and pharmaceutical sweatpants.

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Show Notes:
Music by the Mysterious Breakmaster Cylinder
FDA guidance on correcting 3rd party mis-information
Comic relief
Epic tales of content marketing
Graphic Medicine
Makers Mark
Social for pharma, time to rethink?
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2 Responses to “YTT Podcast Ep 03: ‘Viagra – The Musical’”

  1. Heej Ko March 11, 2015 at 10:00 am #

    Paul Ivans alerted me to your very negative comments on ePharma.

    It would be greatly appreciated if you could remove it. I understand your podcasts frequently criticize various aspects of everything. I’d like for us to work together in the future, not against each other. We are planning to grow our digital marketing community and think we can provide each other support.

    I’m happy to discuss further. 212-661-2012.

    Heej Ko
    Managing Director
    Informa Knowledge and Networking

  2. Bill Evans March 12, 2015 at 4:21 pm #


    Thanks for the comment. The interviews were reflective of many people that I spoke to at the conference and reflects my personal POV. I’m happy to discuss more, but removing the podcast is not an option.


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