In a recent post on The Rational Male, there is a link to an article posted on the Evolution Institute's web site -- a nonprofit organization that seeks to "connect the world of evolutionary science to the world of public policy formulation".

The article contains links to dozens of studies. Studies that provide a lot of evidence for alpha fucks, beta bucks.

Here is the article: https://archive.today/nZ2IA

Here are the findings presented within it:

• when looking for short-term mating prospects, women display a heightened sensitivity to genetic cues (alpha fucks)

• when looking for long-term mating prospects, women look for cues pertaining to a man's ability and willingness to provide resources (beta bucks)

• when compared to men, women strongly prefer long-term mates who have a good earning capacity, are a college graduate and possess intelligence

• women more greatly desired socioeconomic status and ambition in potential long-term mates

• women, more than men, valued a long-term mate who had a steady job, earned more than they did, was highly educated and was older by five years whether she was young or old, gay or straight

• women, on average, required men’s earning capacity to be in the 70th percentile to be marriageable, whereas men required women to be in the 40th percentile

• researchers concluded that women, but not men, consider a long-term mate’s social status a “necessity” and not a “luxury"

• as women’s mate value goes up, so does their insistence on men’s high status and resources (women never marry down)

• women in medical school and law school are more selective of a future mate’s financial status, not less

• contrary to the expectation that gender egalitarianism always reduces sex differences, it was found that sex differences in Good Looks are largest in nations with the highest gender egalitarianism

• (in online dating) women more than men ask for cues to willingness and ability to provide resources (e.g., 27% of women ask for high socioeconomic status compared to 7% of men); men who advertise such status-related cues actually receive more responses from women

• ads placed by men noting they were financially successful elicited the most interest, whereas for women physical attractiveness was the key (no surprise here)

• women tend to desire (and actually marry) men who are slightly older than they are, regardless of women’s own age; as men get older, in contrast, they tend to desire and marry younger and younger women

• They found women, but not men, were less committed to their current long-term mating partner after being exposed to a high dominance member of the opposite sex; merely being experimentally exposed to a man with very high dominance lowered women’s commitment to their current mate, and did so without consciously asking women about their preferences for dominance

• Similarly, exposure to physically attractive women appears to evoke in men desires to fulfill women’s evolved preferences, such as increasing men’s attention toward and desires to possess resources and to display ambition, creativity, independence, and risk-taking; and when exposed to men who are high in dominance, men tend to rate themselves as lower in mate value and men’s feelings of jealousy are more strongly evoked (betas gonna beta)

• several studies by evolutionary psychologists have found women who marry higher status men tend to have more children, and to have children survive to an older age; in another study, marrying a man four years older was associated with maximum levels of fertility among women

• many other scholars have found men’s higher level of personal status is related to higher fertility, but the same is much less true (or not at all true) for women’s higher level of personal status; in fact, modern women who have higher personal incomes themselves tend to have fewer children

• it is important to acknowledge that women’s preferences in modern nations do not seem to be calibrated on money, per se; instead, women may view money as a proximal cue to the underlying qualities that they have evolved to care about, such as status, prestige, social dominance, ambition, work ethic, and intelligence

There is more and I highly recommend reading the article as these findings are framed as responses to common criticisms of evolutionary psychology.

While this is not definitive proof of alpha fucks, beta bucks, it sure paints a pretty picture.