Carlo Giordanetti was named Creative Director of Swatch Ltd. in October 2012, responsible for a unified brand identity across product, communications and store design. He is also charged with developing The Swatch Art Peace Hotel in Shanghai as a strategic element of the overall brand program.
He comes to Swatch from Montblanc (2007-2012), where he served as Creative Director for all product groups and achieved notable success. Previously, as Co-Founder and Creative Director of Brand DNA (2000-2007), he specialized in the development of branding concepts and brand (re)positioning in the luxury goods market. Mr. Giordanetti also brings extensive experience at Swatch to his new role. For ten years (1987-1992 and 1995-2000) he served in a variety of positions, including Vice President, Marketing, contributing actively to numerous projects involving art, brand-building events, new product development and the Atlanta 1996 Olympic Games. He was also a member of the team that founded both the Milan and New York design labs of Swatch. From 1992-1995 he worked at Piaggio, makers of Vespa scooters, where he established a new retail concept and directed the company’s first international communications campaign. Carlo, who is 54 years old, has happily lived and worked in Milan, Florence, New York, Paris, Hamburg and Zurich.
OWN DEFINITION OF “FUTURE”
Future is the hope to see one’s dreams come true – and the chance to make the world better than it is today. Future keeps me going.
The color of the eyes of the person I love.
Ripe mango & raspberries.
FAVORITE ART PIECE
I get lost, humbled and speechless in front of Mark Rothko and Caravaggio.