AshleYYY Sings to the Tune of Empowerment with New Campaign
Indie triple threat – singer, songwriter, and dancer, AshleYYY begins a movement with Let’s Wait! a campaign to teach young people about self esteem
Nationwide – Dec. 2012/ Jan. 2013—
Coming off the success of her LP Won’t Stop 4 Nuthin’, and receiving praise for not only her talent, but for her work ethic and amazing showmanship as well, singer, songwriter, and dancer, AshleYYY (HHUCIT Music Group / Island Def Jam Digital) is starting off 2013 on a positive note with her campaign, ‘Let’s Wait’. The movement is aimed at young people and doesn’t just promote waiting until marriage as a lifestyle choice but promotes high self-esteem among our youth.
Currently preparing for a new music project and tour in the first quarter of 2013, AshleYYY is excited to launch a campaign that represents her beliefs and her passion for setting a positive example as a role model for her younger audience.
“Some may shy away, but I embrace the title ‘role model’,”
The triple threat expresses.
“I don’t compromise my values and beliefs in order to make an impact on this industry and I want young people to feel the same way – no matter what goals or dreams they choose to accomplish in life.”
The campaign officially launches on January 8, 2013, and will introduce AshleYYY’s brand new web site. Led by her remake of Janet Jackson’s classic Let’s Wait Awhile, the campaign is based off of five principles:
1. Empowerment: Help young people understand that you can reach your goals without compromising your morals and values.
2. Overcoming Barriers: Removes stigma around the pressures of having sex and/or peer pressure.
3. Mindfulness: Challenging young people to hold themselves to a higher standard.
4. Education: Emphasizing self-education in youth in order for them to learn how to make health choices.
5. Awareness: Tackling negative self-esteem.
AshleYYY is continuing to make her mark on the music industry working not just as a singer, songwriter, but also as a leader for young people in her community.
With an unstoppable spirit, AshleYYY has already become an entertainment darling, spreading her positive personality in interviews and appearances such as her interview with DJ Gee of V100 and being featured in one of the biggest festivals in the Midwest, Milwaukee’s African World Festival for Jammin’ 98.3.
A bold addition to a traditional name, AshleYYY, will capture your attention at a moment’s notice. Accomplished singer, songwriter, dancer and professional NBA dancer AshleYYY is a musical force whose range and talent will not just dominate R&B, but can span any genre including pop music, hip-hop, country, rock and more. Based out of Milwaukee but currently residing in Atlanta, AshleYYY is ready to empower the music scene with her universal charm that appeals to the masses.
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