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Galore Media

Code, Design, Management, Strategy, UX

I am responsible for all of Galore's digital media, including the design, development, and management of all digital products and website.

I designed, developed, and maintain several digital products, including Galore's premier social talent agency, Kittenagency.com, our online editorial hub Galoremag.com, and all Galore's digital newsletter campaigns. I balance my time equally between design, code, strategy, and management.

In addition to helping shape the identity and design of Galore's digital products, I also act as a leader and manager of all technology related aspects of the organization.

Galore is a talent-driven media company for edgy and creative 18-30 year old women, built for a mobile-first, globally connected world. It consists of our media publishing brand Galore and our mobile creator agency called Kitten. Collectively, we are reaching over 30mm daily through Instagram, and 5mm through Snapchat.

Media: http://galoremag.com

Talent: http://kittenagency.com

Instagram (Galore): http://instagram.com/galore

Instagram (Kitten): http://instagram.com/kittenagency

Sizzle Reel: http://vimeo.com/127628151

Lucera Financial Infrastructures

Code, Design, PR, Strategy, Writing

For the last 2 years I've worked full time helping build a new cloud computing company specifically to serve the financial community and electronic traders. The high-frequency trading team from Cantor Fitzgerald spun-off to create Lucera, offering a premier software-defined network and on-demand high performance computing powered by the fastest transcontinental fiber and collocated in premier Equinix data centers in New York, Chicago and London. I joined immediately after as Director of Marketing, and began development on the corporate brand identity & logo mark in addition to designing and developing the user interface for early versions of our cloud orchestration platform, where customers create virtual machines and network connections on-demand within the Lucera cloud. I also designed & developed 3 generations of Lucera's public-facing sales website along with all associated sales & marketing collateral.

http://lucera.com

Tablet Magazine

Code, Design, Digital Strategy, UX

Tablet Magazine is a widely read general news & politics publication, sharing many writers with the New Yorker & the NY Times. About 30% of Tablet's readership was accessing the site using mobile devices, and Tablet had absolutely no optimization for mobile or tablet devices. I was commissioned to design & build a mobile web app, offering an experience completely unique from their desktop platform, specifically highlighting key features for mobile devices, like podcast browsing.

http://tabletmag.com

Panasonic Tasty Tips Tour

Creative Direction, Design, Strategy

I was engaged by Melee Media on behalf of Panasonic to build an interactive experience to showcase their newer appliances over a span of days in NYC. I worked closely with the team at Melee to develop the idea of an interactive mobile living room, accompanied by games, prizes, and snacks. We pitched the idea, and they loved it. In addition to strategizing and helping with the pitch, I designed all the renderings, graphics, and decks used throughout the project.

Video Recap

Apple

Code, Design, UX

I worked as a designer, developer, and creative trainer for Apple Retail from 2007-2009. I was responsible for creating and distributing mass newsletters to thousands of Apple employees in the northeast region. I also designed and built an internal employee portal for quick access to important benefits and resources for the entire northeast region, which went on to serve as a template for a similar interface for Apple employees worldwide.

Steve Madden CMJ

Code, Creative Direction, Design, Digital Strategy, UX

The team at Melee Media came to me needing to create an interactive experience around the CMJ city-wide music festival for Steve Madden, because he sponsors lots of shows. After some discussion we realized we needed to give people a way to find all the shows he enabled. I designed and built a web app to recommend concerts near you, give you walking directions, and link to info on the artist or band.

LG Lifes Good

3D, Creative Direction, Design, Production

LG approached Melee Media in an effort to expand the brand and create awareness about new product releases, specifically a low-energy, high-capacity, next generation refrigerator. I worked closely with Melee team to create a plan for producing a pop-up cooking event at 5 major markets across the US. I drafted the mockups, helped with production strategy, and managed aspects of the production in several of the locations.