“Small Business Saturday” continues to grow in popularity each year. It is the Saturday after Thanksgiving when consumers are urged to shop from small businesses. This day is important to UrbanGirl because we are a small business. We also love to support other small businesses. We think you should, too! Here are 7 reasons to support Small Business Saturday.
1. Personalized Service
Small businesses provide better customer service. Small businesses often have fewer customers, which means they appreciate and know about each and every sale, often acknowledging customers with a handwritten note. Small businesses also do not have robots or call centers answering their phone and replying to emails. For example, UrbanGirl has no customer service employees. When you call or write to us, you will get a response from someone who actually has a stake in the company–the owner, the marketing coordinator, the shipping coordinator, or a manager will work with you.
2. The Economy
Small businesses account for 64% of new jobs in the United States since 1995 according to the Small Business Administration. Small businesses are not only good for the national economy, but also the local economy. Small businesses often source local products, and 91% of small business owners give back to their communities.
3. Diversity and Choices
Imagine if there were no small businesses. Every city would have the same stores. All of the online stores would be the same. There would be less competition and fewer choices. Owning a business is the epitome of the American Dream and it feels good to support independent business owners from diverse backgrounds who offer an equally diverse selection of products and services.
4. Unique Products
If you are gift shopping, you are probably searching for something unique. Small businesses often have one-of-a-kind items, handmade items, or locally produced items that cannot be found anywhere else.
Small businesses generally do not have call centers in foreign countries, or any kind of outsourced labor. Small businesses hire local people, and have loyal employees who care about the business and its customers.
6. No Crowds
Shopping from small businesses either in person or online is so much easier than fighting the crazy Black Friday crowds at the large stores. Relax and enjoy discovering unique gift ideas, instead of waiting in line for hours to buy the same thing everyone else is buying.
7. Special Deals
Many small businesses offer deals on Small Business Saturday. Also, American Express has a deal for its cardholders who shop small that you can check out here: https://www.americanexpress.com/us/small-business/shop-small/
What are some of your favorite small businesses? Where will you shop on Small Business Saturday?