Glasgow Prestwick Airport is getting a new look
The airport has unveiled its new look and feel, which will be rolled out over the coming months
After a decade of working with variations of the same brand, the airport has decided to update its look.
Since 2005, the airport has been through a major change and the industry that we operate in is completely different.
The airport wanted to develop a new brand that will better reflect where it is going as a business.
The airport is proactively selling itself to passenger airlines, cargo airlines, aerospace businesses looking for property or development opportunities, the military and other private aviation customers from across the globe.
Feedback received to date was that the current brand did not work well for all these audiences – that the airport required something more corporate, professional and something that will complement customers’ brands.
It was also important that the brand retained the Glasgow as this helped geographically place the airport for global companies and linked us with a market – Scotland’s largest city - that they would be interested in being in close proximity to.
This new brand will sit across all of the airport’s services to enable the Business Development and Marketing areas of the business to easily promote the scope and scale of our operation.
When asked what he thinks this new brand says about the airport, Richard Jenner, Glasgow Prestwick Airport Chief Executive said:
“I think it says we are a serious, professional and modern outfit. I would be proud to hand over a business card with this new brand on it – it gives more gravitas to the airport than our previous look and feel.
“I also think it helps our global customers to locate us with the Scottish touches of the saltire and the slight nod to tartan.
“I think it is straightforward and that is how we do business – we are easy to work with and we will always be direct with customers on what we can do for them.
“Importantly – the new brand isn’t overpowering. In many things that an airport does, the airline’s brand is given prominence and our new brand will sit neatly next to any partners.”
A priority for this rebranding exercise is keeping costs to a minimum. The airport was fortunate enough to find an agency through the Scottish Government Framework that has a passion for Glasgow Prestwick and priced the branding work on the basis that they wanted to be the people to do it.
Studio Stand developed the new brand mark for £5,000. They will also be rebuilding the website and developing an intranet in addition this - two pieces of work that were planned ahead of the rebranding but timing has enabled the airport to develop these along with the new look and feel.
To keep costs down the airport is prioritising updates to passenger facing areas and corporate materials and then working through updating everything else as and when it reaches a point when assets would normally be required to be replaced or updated. The airport intends to have the brand rolled out across the full airport within two years.
The initial roll out costs – including the work to create our brand mark - are expected to come in under £30,000.
Talking about the costs involved, Richard noted:
“I think the important thing is that the cost of this rebrand will be negligible in comparison to the value it will add to our business development activities”
The public will start to see the new brand being applied throughout the terminal building over the months of March and April. The new website will be launched at the end of April and marketing materials will start to be updated immediately.