How to Improve Your Marketing with Google Analytics Data

You know Google Analytics is powerful, but do you really know how to use it? Chances are you don’t…

Looking at reports isn’t enough. You have to take the data from Google Analytics and make adjustments to your site to get more visitors and conversions.

Download this important PDF to get to know how to improve your marketing with Google analytics data.

So, how can you use it to improve your marketing? Well, I’ve created an infographic that will walk you through the steps you need to take.

Click on the image below to see a larger view:

How to Improve Your Marketing With Google Analytics Data

Click here to view an enlarged version of this infographic.


If you use Google Analytics correctly, it can do wonders for your business. I myself log in at least 3-4 times a day and make adjustments to my site based on the data.

For example, over the last 12 months, I’ve optimized Quick Sprout for mobile devices based on the Google Analytics mobile report.

Are you ready to improve your marketing using Google Analytics?

P.S. If you need with Google Analytics and getting the most out of it click here.

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  1. Some nice insights, there, Neil! Thanks for sharing!

    I myself check Google Analytics at least 3 times a day, morning, noon and before getting off from work. That way I always have a clear picture of what’s happening and how I can take actions to improve my strategy. :)

  2. Good post! I am working on this very thing right now with a new client. Good Timing!

  3. Besides thinking, cowabunga dude, today was great traffic, or, hmmmm, today wasn’t so hot, Google Analytics is awesome but confusing. I keep asking myself, ok, here’s my stats, this is reality. Now what. As usual, you’ve opened my eyes to something new. So you check yours 3 to 4 times a day Neil? That does seem a lot. My wife says I’m addicted though and says I get once a day, that’s it!

  4. This came through at the perfect time for me. I’ve been making a big push with some new content and content promotion at a new site of mine, and I hadn’t synched the Webmaster Tools account with the Analytics account yet. +1 for actionable advice.

    This is one of the best infographics you’ve published lately. Using Analytics well is one of the best weapons in a Web marketer’s arsenal.

    The most productive two hours I’ve spent in the last couple of years was sitting through a call with an expert who took me step by step through analyzing the data from a client’s Analytics account.

    Before that, I thought I was clever for finding longtail traffic that I ranked for by accident and creating new content for it so that I’d rank even better. That’s a clever strategy, but it’s the tip of the iceberg.

    The 5 opportunities for driving more traffic via your top 10 keyword phrases are excellent, too. Thanks for this post, Neil!

    • Randy, it definitely looks like you know what you are doing and that you are on the right track. Keep up the great work and let me know if you have any other insights.

  5. Hi Neil,

    This was an really really awesome infographic that looks great as well as says thousand words.

    I was waiting for Friday to see amazing infografic on Quicksprout.

    Thanks neil for sharing, BTW which tool do you use to create infographics.


  6. Love your blogposts and infographics. They are so spot on. Thank you for sharing this information. I check analytics once in 2 days. And should do a lot more with this. Thats were you came in with this. Perfect. Thx again and great weekend.

    Best, Bennie

  7. I’ve used analytics but never to this level and depth of its capabilities. Thanks for this exhaustive list.

    • Haroun, glad it was helpful.

      • Everything you do is helpful, Neil, and would be even more so if you could please enlighten one about your final slide in the infographic to explain personalized content and e-commerce. Perhaps, it is my simple assumption that personalization is when you arrive on a page and it says “Hi Neil!” but there is obviously something more…or is it just the obvious need to feed the fish what they are biting on?

  8. Wow — this is so helpful! Nicely broken down into manageable [gold] nuggets of information. So much easier (for way-too-visual me) to concentrate on each topic. But it’s easy to understand in a ‘big picture’ way, too.

    Pretty sure this will take a while for me to fully absorb. I’ll be revisiting this one many times, for sure. It’s extra helpful that you’ve made it so manageable.

    Thank you for the work you do – making complicated concepts and tasks SO much easier for us… I just had to let you know how much we appreciate you!!!

    : )

  9. William Zimmerman :


    Really appreciate the Title Tag and Meta description character length suggestion.

    Thanks man for this post.

    Hope you are doing well.

    Enjoy the weekend!

    Bill Z

  10. Hey Neil,

    GA is one of those tools that’s great when you know how to use it. For the longest I didn’t have a clue as to how to leverage this tool. I finally figured it out last year, and now my only problem is to be better organized with it as far as my affiliate links.

    I also never thought about check out the top ten keywords that’s driving traffic and putting them in my Alt Tags on all of my blog posts. That is a clever plan.

    Also I like the fact that this infograph gives you direction of what you can do to improve your traffic using GA! This is great for those intermediates like myself to revamp each post!

    Thanks for sharing Neil and I hope you have a great weekend!

  11. Nice one Neil,

    This is one of the best (cheat sheets) Info-graphs I’ve seen on Google Analytics. I’m pinning it on my chalk board and will also pass it on to clients and colleagues.


  12. Meant …. currently, not correctly.

  13. Thank you Neil for this great information.

  14. It is cool. I discovered the seo an important part of ga and the best way to use few months back. Hope I had known this earlier.

    Great infographic neil, love always! I may attempt to apply all strategies you supplied shared here.

    Thanks for sharing!

  15. Thanks for sharing that Neil.

  16. Hello Neil,

    Very good post as always. I was wondering if there will be any penalization for internal linking anchor text ratio? You also seem to have highlighted this under keyword opportunities.


  17. awesome share neil. i like it , thanks for share with us

  18. This post is so helpful! The infographic really broke it down for me. I’ve read much of this info before but the visual representation really make it click. I’m going to go through each step and see where I can make even more improvements. Thank you!

    • Na’Tasha, glad you found the post helpful.

      Take it slow and learn the process and I am sure you will see great results. Let me know if you need anything along the way.

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