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Marketing Grin is a small but leading Search engine optimisation company focusing on value for money and return on investment. We are proud to have no sales force and gain sales purely from word of mouth and website sales meaning we exist because of our skill at SEO rather than sales. We have low overheads and pass on these savings to our customers. We deliver better results than our competitors but are also more competitively priced. Our services give a fantastic ROI and we take great pride in maintaining our perfect track record of customer retention. No customer has ever moved away from us.
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Illustrating the Long Tail
Blog Post: November 24, 2009Long tail search is an effective SEO technique. The main point here is understanding your SEO budget and building an effective keywords strategy in line with your SEO budget. The cost of getting to the top of Google for popular keywords or phrases is very much dependant on your industry and what SEO campaigns your competitors have in place but tends to be expensive.
Long tail search terms are obviously not going to generate the same number of visitors in comparison to being at the top of Google for the more popular terms, however it is far better to be at the top for a less popular phrase that is still well used, generating modest visitor numbers, than languishing at the bottom for popular keyword searches.
If your SEO budget allows it, running a long tail search page alongside your other SEO campaigns for the more popular searches is a great technique of gaining additional visitors that otherwise may not visit your site.