SEO Consultant/Agency Pricing, Structure, & Services (US & Canada Survey Results)
Date / / Category / Data, Marketing
In late November/early December of 2015, I ran a survey of consultants and agencies asking deep questions about their structure, fees, employees, projects, and more. Thanks to responses from over 400 folks around the world, I’m able to share what I hope will be some of the most useful data from that project.
To start, some brief disclaimers:
- All of the participants of the survey have been anonymized, and any segments that had fewer than 10 participants have been removed to maintain that protection. Thus, some countries with only a few agencies/consultants filling out the survey (like South Africa, Japan, Russia, and India) have been removed from this dataset. Hopefully in the future I’ll get heavier feedback from those regions and can update this project.
- Because much of the data averages and ranges were similar, I’ve grouped the United States and Canada together, and I’ve also grouped participants from Western European countries (specifically Ireland, Germany, France, The Netherlands, Spain, Portugal, Switzerland, Italy, Sweden, Norway, and Denmark), the United Kingdom, and Australia together as a cohort due to the similarities in the averages of their responses (this latter set will need to wait for a second post, as I’m overwhelmed with other obligations).
- My final segmentation was between solo consultants (firms that had only a single full-time employee) and multi-person agencies (ranging from two-person groups all the way up to 500+ person agencies).
Below are links to the various data points I’ve extracted for each of the 2 groups: