iPhone 6s.

3D Touch. 12MP photos. 4K video.
One powerful phone.

Learn more Buy Or visit an Apple Retail Store today.

iPhone SE

A big step for small.

Learn more Order Available at the Apple Store 3.31

Compare iPhone models.

Find the best iPhone for you

Trade up to iPhone for as low as $10 a month.1

Trade in your smartphone at an Apple Store for lower monthly payments on a new iPhone.

See how it works

Get a new iPhone every year and the coverage of AppleCare+.

iPhone Upgrade Program. Exclusively available at the Apple Store.2

See how it works

Carrier financing also available:

  • at&t
  • Sprint
  • T-Mobile
  • Verizon

Why iPhone.

There’s nothing quite like it.

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Switch to iPhone.

Move to iOS. Easily.

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iOS 9

Easy to use yet capable of so much, iOS 9 was engineered to work hand in hand with the advanced technologies built into iPhone.

Learn more about iOS 9

iOS 9.3 now available.

Learn more about the update


Keep everything you love about iPhone up to date, secure, and accessible from any device with iCloud.

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ResearchKit and CareKit

ResearchKit helps medical researchers gather robust data for studies. And now CareKit lets individuals manage their own medical conditions.

Learn more

Apple Pay lets you use your iPhone to pay securely and easily at over a million store locations across the United States and within apps — with a single touch.

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Free delivery.

And free returns.

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Upgrade your iPhone.

Check your account status and upgrade
eligibility with your carrier.

Check your eligibility

Accessories for iPhone

Shop now

AppleCare+ for iPhone

Every iPhone comes with one year of repair coverage and 90 days of complimentary support. Extend your coverage with AppleCare+.

Learn more

iPhone for Business

All the tools you want in the palm of your hand.

Learn about iPhone in business
Shop for your business

Get the most from iPhone at free in-store workshops.

Sign up for hands-on Apple Store workshops to learn the basics. Or take your iPhone skills to the next level.

Find a store