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SXSW and Virgin Best Marketing Tactic is Education

Posted by nmessier@pancomm.com on Mar 25, 2014 10:56:37 AM

It felt like just minutes after returning to SXSW, I was on a Virgin Atlantic flight to London. After a week of kick off meetings with new clients and our network of global agency partners, I am spent. But knowing I owed a reflection or two on SXSW, something dawned on me when I was crossing back over the Atlantic.

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Topics: PAN Communications, Public Relations, Marketing, Virgin, Virgin Atlantic, sxsw, content marketing, Consumer Education, Reddit

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