Social Media Marketing Plan: Turning Prospects into Customers In this article I will provide to you the basic outlines of a social media marketing plan. For the sake of time, this social media plan will focus of Facebook and Twitter….
Selling on Amazon is becoming more and more popular everyday with individuals looking to sell items they barely use, or for their business. In 2014 alone Amazon recorded more than 2 billion items purchased from Sellers in the Amazon Marketplace…
I imagine Pinterest Marketing 101 is the only available course on Pinterest since it is such a new advertising platform. So far it’s not particularly complex or robust, the features are limited, but maybe that’s just been my own experience….
A common question we receive from clients is how to create great text ads. With the abundance of advertisers on Google (not to mention other platforms), it’s important that you make your ad stand out from the rest. There are…
I got my start at a Search Engine Marketing agency in Portland after a summer internship post college graduation. I had no idea what SEO or PPC stood for and thought I would end up at a traditional advertising agency….
In today’s day and age, social media usage has become a part of our communication cycle. It’s a way of life. Almost second nature. This next generation of employees may not recall a marketing strategy that did not include Facebook…
You’ve A/B tested your ad copy and worked your way up from 0.30% CTR to 14% CTR. Nice work! Look at all that traffic flooding in! But have you checked your bounce and/or conversion rates? They may be telling a…
Concentrated Targeting = Big Results My post today is intended for two types of advertisers: You’re actively using Bing Ads’ product ads, but you are struggling to produce a positive return. This post will explain how to optimize for a…
One of the key parts to successfully managing deliverables and keeping our clients happy here at SwellPath is project management. No matter what type of agency you are, it’s important to have the right tools in place to allow your employees to…
We all have website pet peeves. Mine is when websites force me to click my browser’s back button. It is really a lapse in Usability 101 when sites don’t provide ways to easily navigate from one page to another, but it is…
