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What is the Alexa Fund?

Experiences designed around the human voice will fundamentally improve the way people use technology. Since introducing Amazon Echo, we’ve heard from developers, manufacturers, and start-ups of all sizes who want to innovate with voice. The Alexa Fund--named for Alexa, the cloud-based voice service that powers Amazon Echo--provides up to $100 million in investments to fuel voice technology innovation.  Whether that’s creating new Alexa capabilities with the Alexa Skills Kit (ASK), building devices that use Alexa for new and novel voice experiences using the Alexa Voice Service (AVS), or something else entirely, if you have a visionary idea, we’d love to talk to you.

What Types of Companies will the Alexa Fund Support?

The Alexa Fund is open to anyone with an innovative idea for how voice technology can improve customers’ lives — from early-stage pre-revenue companies that are just starting out to established brands. Areas of particular interest include: 

  • Hardware products for inside or outside the home that would benefit from Alexa’s voice interface.
  • Alexa experiences that deliver new abilities to Alexa-enabled devices.
  • New contributions to the science behind voice technology, including text to speech, natural language understanding, and automatic speech recognition.

The Alexa Fund has made investments in a variety of companies including:

Sutro

Sutro is creating a connected smart pool monitor that uses breakthrough technology to remove the burden of water maintenance and enable homeowners to focus on enjoying their pool and spa investments.  Sutro automates water testing, can ship chemicals when needed either direct from Sutro or through Amazon’s Dash Replenishment Service, and guides users on how and when to maintain pools. Sutro is using the Alexa Skills Kit so that Amazon Echo users can simply say “Alexa, ask Sutro what temperature is my pool?” or “Alexa, ask Sutro how long until my spa is ready?”

Invoxia

Invoxia is a France-based tech company and creator of Triby, a new Wi-Fi connected communication device that lives in your kitchen. Triby magnetically sticks to your fridge and can play music, make calls, and display messages. Invoxia will work with the Alexa Skills Kit and Alexa Voice Service to integrate Alexa into Triby, so customers can simply say things like “Alexa, ask Triby to call mom.” Triby will be the first third-party product to integrate Alexa with far-field voice capabilities.

Petnet

Petnet is the creator of the SmartFeeder, an app-enabled intelligent feeding appliance, which allows pet owners to manage and tailor feeding times and portions to ensure overall health and well-being. The SmartFeeder integrates with pet food vendors to automate replenishment and intelligently helps pet owners stay aware of their pet’s feeding habits. The smart appliance keeps owners informed of proper feeding portions and delivers insights to them about compatible ingredients specific to their pet’s age, weight and level of activity.  Petnet is building skills for Alexa enabling Echo customers to control their SmartFeeder connected appliance using only voice commands to inquire about feedings, so they can simply ask: “Alexa, how much has Max eaten today?” Petnet will also work to integrate with the Alexa Voice Service. 

Rachio

Rachio is a Denver-based software and hardware company focused on improving the water efficiency of homes. Rachio makes an intelligent sprinkler controller that helps customers water smartly for better results and lower costs by monitoring weather conditions automatically, adapting to the specifics of your yard, and providing control and dashboard options on your smartphone. Rachio will use the Alexa Skills Kit to build new skills for Alexa, enabling customers to ask Alexa to provide schedule updates, list the most recent watering events, and initiate watering in a particular pre-set zone. It will be easy for customers to simply say “Alexa, tell Rachio to skip watering today” or “Alexa, tell Rachio the flower beds need a little bit more water.”

Musaic

Musaic is a high-resolution wireless HiFi system that allows customers to listen to music in every room with exceptional sound quality, integrate smart lighting to create and control scenes and moods, and combine with home automation to create a connected smart home. Musaic is building skills for Alexa so that customers can control their Musaic system using only their voice, access music playback and integrate with home automation technologies. Musaic is also working on further concepts utilizing the Alexa Voice Service.

 Orange Chef

Orange Chef is a start-up that has created a new product for the kitchen called “Countertop,” a mobile app that connects to an ecosystem of cooking tools such as blenders and slow cookers to measure and track ingredients placed into those devices—all powered by Orange Chef’s cloud service nutrition database. Orange Chef sees an opportunity to use voice instead of a phone app in recognition of the fact that cooking can be messy and is often a two-handed operation. For example, customers can use Echo or another Alexa-enabled device while using a blender to ask “Alexa, how many calories are in this smoothie?” or, with a slow cooker, a customer can ask “Alexa, how much more barbeque sauce do I need to add to the pulled pork?”

Scout

Scout Alarm is a do-it-yourself home security system provider and connected security device maker. The Scout system includes a hub, entry sensors, motion detectors, and a smartphone companion app. Now, Scout is using the Alexa Skills Kit to enable customers to tell Echo or another Alexa-enabled device “Alexa, arm Sleep Mode” before going to bed or ask “Alexa, what were the last five events?” from the comfort of the couch. With Alexa and Scout, there's no need to fumble for a control panel or app to quickly turn off the alarm—just ask Alexa.

Garageio

Garageio provides a system to control and to monitor the status of a garage door from anywhere. Garageio’s product—the Blackbox—is designed to be simple to install and fits onto existing garage door openers. The Blackbox then connects the garage door via the home’s Wi-Fi network, and an associated smartphone app gives users control of the garage door from anywhere. Using the Alexa Skills Kit, Garageio is adding capabilities to Alexa that help a customer quickly find out if their garage door is open or if the alarm is set. For example, before falling asleep many homeowners think through whether the doors are all locked, the windows are all shut, and the garage door is closed—if they can’t remember, they have to get out of bed and go check all the doors manually. Now, all it takes is a quick question to Echo or another Alexa-enabled device: “Alexa, ask Garageio, is the garage door open?” If the answer is “yes,” just say “Alexa, tell Garageio to close the garage door.”

Toymail

Toymail is creating a new category of connected toys that enable parents and children to communicate without the need for the child to be using a smartphone or tablet device. Parents can talk to a child through a toy called the Mailman that has a speaker, a microphone, and an Internet connection. They simply use the Toymail mobile app to leave voice messages that are delivered to their child on the Mailman. Now, with the Alexa Skills Kit, Toymail is enabling a grandparent to say, “Alexa, send a Toymail for Ben…I love you and remind your mom I’m bringing dinner over at 5 pm tonight. I can’t wait to see you guys.” In addition, Toymail is using the Alexa Voice Service to add Alexa capabilities to the Mailman—just press a button on the Mailman to say “Alexa, read a story” for the family to enjoy a bedtime audiobook together via the toy’s speakers.

Dragon Innovation

Dragon Innovation provides a suite of products and services that help hardware start-ups and device makers go from “garage to factory” to make their ideas a reality with a framework that guides them through all stages of production—from prototype through sales. As part of the Alexa Fund, Dragon is establishing expertise in using Alexa Voice Services and the Alexa Skills Kit for new products, and is committed to thinking “voice-first” when working with their customers on new products. Dragon is working with clients to add Alexa capabilities to their devices quickly and easily.

MARA

MARA is an intelligent, voice-based running assistant that provides performance data and training information during exercise, serving as a virtual running coach or personal trainer. MARA is using the Alexa Voice Service and the Alexa Skills Kit to give users easy access to information about their workouts. For example, ask Echo or any Alexa-enabled device “Alexa, how many miles have I run so far this week?” or “What has my average pace been this week?”

Mojio

Mojio is a leading provider of connected car solutions. The company’s device connects to a vehicle’s OBD-II port and extracts driving performance, on-board systems status, and other diagnostic data. Mojio uses the Alexa Skills Kit to enable customers to use Echo or other Alexa-enabled devices to ask “Alexa, do I need to get gas on the way to work today?” before leaving home or “Alexa, where is my daughter driving the car this evening?”, giving them the peace of mind that the car is healthy and the kids are safe. 



How are Companies Selected?

Across Amazon we start with the customer and work backward, and our approach for the Alexa Fund is the same. Here are a few specific elements we’re looking for in a potential investment:

  • Customer-centricity – Are you bringing customers new levels of ease and convenience through voice?
  • Innovation – Are you solving hard problems in creative ways for your customer?
  • Leadership – Are you a visionary with the tenacity required to build?
  • Alexa fit – Is there potential for unique or novel applications of voice technology including the Alexa Skills Kit or Alexa Voice Service?

Why Work With the Alexa Fund?

Beyond financial support, the Alexa Fund builds on Amazon’s track record of helping innovative individuals grow ideas into successful products and businesses. With established business and technology expertise, Amazon can help take your ideas from initial concept to the marketplace by offering tools such as early access to SDK capabilities, hands-on development support for hardware or software, enhanced marketing support on Amazon.com, placement at Amazon showcase events, membership in AWS Activate, and more.



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