RankBrain Judgment Day: four SEO tactics you’ll need to survive
The way 30 trillion web pages are ranked changed forever on October 26, 2015. That’s when the world became aware of RankBrain, ... read more
Search Marketing
Google gives 2016 presidential candidates a prime slot in search results
Google has announced the launch of a new feature, which allows presidential candidates to post directly into search results. It allows the ... read more
ClickZ cases the candidates: the journey from search to site
There's a lot of crossover when its comes to search and website, so the final "ClickZ cases the candidates" tackles two facets of digital marketing at once.
Life without Google’s right rail: 12 strategic implications for marketers
Google made major news last week when it confirmed that it was eliminating right rail (sidebar) ad slots for queries with a high ... read more
Google closes its financial comparison service Google Compare
Google is to shut down Google Compare, its financial comparison service, from March 23. The service will be closed in both the UK and ... read more
How brands can benefit from consumers’ drive for self-improvement
Consumer behavior is more predictable around the New Year, when resolutions about self-improvement are especially top-of-mind. But are marketers targeting these opportunities effectively?
Meeting consumers on their turf: the value of social media in search marketing
Understanding the reciprocative relationship between search and content marketing will help brands effectively target and engage with consumers across multiple digital channels.
Content marketing and SEO: the questions B2B marketers should ask
It's critical that B2B companies align content marketing and SEO strategies, because fostering this interdependent relationship helps drive brand narratives and increase engagement.
Why should marketers care about image recognition technology?
Major technology companies and e-commerce platforms – such as Google, Facebook, Amazon, Pinterest and Alibaba – have been investing in image recognition technology in order to stand out in their category. What does it mean for brands in the future?
Thinking out loud: the next great marketing opportunity
The evolution voice search indicates the verbal communication is on its way to becoming the next great marketing channel. How can brands use orally driven tech to engage with audiences?
