Blizzard has come up with a classy, and creative, way to celebrate the upcoming release of Overwatch on May 24th: a series of huge sculptures installed in several locations around the world, depicting some of the game's characters as boxed-up action figures. And when I say huge, I mean they weigh over 3 tons, and required a crane and several forklifts to put in place, according to one witness. The boxes tower over a 6-foot tall man!
There are three Overwatch figures/statues in total: the character Tracer appears on Hollywood Boulevard in Hollywood, California, while Paris, France has received a Genji display, and Pharah has appeared in Busan, South Korea.
While a marketing stunt for sure, the attention to detail is incredible. There's even a hilarious fine print found on the back of the packages. Here's the full text (emphasis mine):
"While there is no physical or legal possibility to 'play' with the giant figures, you can play as 21 different heroes in Overwatch, releasing on the 24th of May, 12:00 GMT, on major consoles and PC. CHOKING HAZARD: It is impossible to choke on the figures due to their large size. However, choking during an actual Overwatch match is possible and may result in last-minute defeats, shame, embarrassment and public ridicule, courtesy of your peers. Prices and participation will not vary. The figures are priceless, and participation is not possible."
A handful of photos can be seen here, but if you want to check out more, the Overwatch subreddit is collecting more in this thread.