Sarah Warby

Marketing Director, Sainsbury’s

As its marketing director since 2013, Sarah Warby is responsible for all aspects of Sainsbury’s marketing agenda, including brand communications, ecommerce, own-brand products, and loyalty and customer service schemes such as Nectar and Brand Match. Her proudest achievement is ensuring Sainsbury’s marketing activity has become part of its DNA, and she is passionate about diversity, saying ‘I don’t want anyone to feel they have to leave a bit of their life at home.’ Warby’s first job was as an instrumentation fitter at a steel works in Port Talbot, where she was the only woman amongst 2000 men, experience that proved useful later in an innovation role at Fosters when she accompanied a group of six ‘lads’ on a night out to gain an insight into the Australian lager brand’s typical consumer. 

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