Communicators' Evolving Leadership Role in the Age of Disruption

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Enable, Coach, Connect: Communicators' Evolving Leadership Role in the Age of Disruption
Presentation to IABC World Conference, June 2016

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Communicators' Evolving Leadership Role in the Age of Disruption

  1. 1. ENABLE COACH CONNECT Communicators’ Evolving Leadership Role in the Age of Disruption June 8th, 2016 @CelineSchill Celine Schillinger
  2. 2. @CelineSchill #IABC16 June 2016 2
  3. 3. @CelineSchill #IABC16 June 2016 3 AFP – Historic Dengue Vaccine Program Launched in Philippines https://www.youtube.com/watch?v=PITjn9EYkj8 April 4th, 2016
  4. 4. Launch a Product, the Classical Way @CelineSchill #IABC16 June 2016 4 BroadcastSegment Target
  5. 5. @CelineSchill #IABC16 June 2016 5
  6. 6. @CelineSchill #IABC16 June 2016 6 A global social movement against Dengue
  7. 7. @CelineSchill #IABC16 June 2016 7 aiming at impacting the disease by connecting all Dengue fighters
  8. 8. @CelineSchill #IABC16 June 2016 8 aiming at impacting the disease by connecting all Dengue fighters • Issue-centric • Cross-social media • Cross-stakeholder • An alliance • Independent • Constructive
  9. 9. @CelineSchill #IABC16 June 2016 9 A Community Success Story The largest share of voice globally on Dengue Stakeholders’ enthusiasm @BreakDengue Alliance LatAm & AsiaPac Chapters India Prize Travel Blogger w w w. B rea kDeng ue .o rg I n d e p e n d e n t E d i t o r i a l B o a r d I n f o g r a p h i c s F l i p b o a r d P i n t e r e s t Dengue barometer Real-time disease map Epidemiological data crowdsourcing projects C o l l a b o r a t i v e k n o w l e d g e s h a r i n g Facebook: 250,000 Bayer LinkedIn Group Shaping a global network of the k e y a c t o r s o n d e n g u e Global Awards: Best Use of Social M e d i a f o r H e a l t h c a r e Most Impactful emerging Initiative
  10. 10. @CelineSchill #IABC16 June 2016 10 June 1st, 2014
  11. 11. Improve Quality, the Classical Way @CelineSchill #IABC16 June 2016 11 Project Procedures Information
  12. 12. @CelineSchill #IABC16 June 2016 12 QUALITY
  13. 13. @CelineSchill #IABC16 June 2016 13 Source: https://www.lowesforpros.com/articles/Let-There-Be-LED-Light-Improve-Energy-Efficiency-with-LED-and-CFL-Light-Bulbs_a1932.html
  14. 14. @CelineSchill #IABC16 June 2016 14 Corporate Activism Leverage the tools and techniques of social movements for business performance
  15. 15. @CelineSchill #IABC16 June 2016 15 Performance Powered by a Movement for Change In the Workplace
  16. 16. @CelineSchill #IABC16 June 2016 16 A Dual Organization Mgmt Functions + Volunteer Networks
  17. 17. @CelineSchill #IABC16 June 2016 17
  18. 18. 4,139 Volunteers Across 3 Continents | 18
  19. 19. 14 Sites Running Together 19
  20. 20. A Volunteer Initiative on 4 sites Newcomers Welcomed by 250 Volunteer Buddies | 20
  21. 21. 0 Operator Error Since August 2015 In a critical area, thanks to operator ownership of manufacturing key pillars | 21@CelineSchill #IABC16 June 2016
  22. 22. 400Collaborators engaged In the simplification of a critical process Change Control, April 2016 | 22
  23. 23. | 23 1,000 Work Hours saved per year On one site, lab operators decided to revisit the sample labelling procedure
  24. 24. $160,000 saved per year An Operator Had an Idea Volunteers Made it Happen Val de Reuil, gel pad usage procedure revisited| 24
  25. 25. 180˚ Turn in corporate culture, behaviors – the FDA says 2016 major inspections feedback | 25
  26. 26. @CelineSchill #IABC16 June 2016 | 26 EMPLOYEE ENGAGEMENT
  27. 27. Underlying Forces @CelineSchill #IABC16 June 2016 27 Source http://c-est-pas-lui.over-blog.com/article-sur-l-eau-97263497.html
  28. 28. Push Determined endpoint Explanatory Passive audience Control Message Experts / Executives Areas & boundaries @CelineSchill #IABC16 June 2016 28  Pull  open direction  Inspirational  Co-creators  Freedom  Action  Everyone  Networks
  29. 29. Transformation @CelineSchill #IABC16 June 2016 29 Source: http://prophesyagain.org/tag/bridge-to-nowhere/Source: http://www.reelgood.com.au/high-tech-and-low-life-the-best-of-cyberpunk/
  30. 30. @CelineSchill #IABC16 June 2016 30 Source http://c-est-pas-lui.over-blog.com/article-sur-l-eau-97263497.html Social Transformation Business Transformation Org Transformation Leadership Transformation Shift in Value Creation Customers’ expectations Stakeholders’ expectations Technology Pace of change Knowledge Work Employees’ expectations Demographics & Data Values Service Economy Flexibility Innovation Imperative
  31. 31. The Inversion of Influence @CelineSchill #IABC16 June 2016 31 Source: 2016 Edelman Trust Barometer Influence & Authority Influence Authority Old Model • Elites have access to more / better information • Elite’s interests interconnected with those of mass • Becoming an “elite” open to all New Reality • Peer-to-Peer influence more powerful than Top- Down • Increasing distrust among mass population • Mass movements based on dissatisfaction and urgency The Divide • Democratization of information and more information • High-profile revelations of greed or misbehavior • Income inequality
  32. 32. @CelineSchill #IABC16 June 2016 32 Source: John Hagel, Deloitte Center for The Edge
  33. 33. Patterns of Disruption @CelineSchill #IABC16 June 2016 33 Source: John Hagel, Deloitte Center for The Edge
  34. 34. @CelineSchill #IABC16 June 2016 34 Source: http://www.businessinsider.com/sc/mobile-marketing-improves-customer-experience-2015-7?IR=T
  35. 35. @CelineSchill #IABC16 June 2016 35 Source: Brian Solis
  36. 36. The End of (Traditional) Hierarchy @CelineSchill #IABC16 June 2016 36 Source: Jon Husband www.wirearchy.com Traditional Hierarchy • Discrete events • Time to adjust & absorb • Relatively predictable outcomes • Sense of the future as a continuation of the present (orderly) Emergent Wirearchy • Continuous process • Adjust “on the fly” • Almost impossible to predict outcomes • The future as highly complex and uncertain (chaotic)
  37. 37. @CelineSchill #IABC16 June 2016 37 Source: Jon Husband www.wirearchy.com Wirearchy: “A dynamic two-way flow of power and authority, based on knowledge, trust, credibility and a focus on results, enabled by interconnected people and technology” Source: Jon Husband www.wirearchy.com
  38. 38. Talent Management: New Skills • Trend Forecasting and Change Leadership @CelineSchill #IABC16 June 2016 38 • Talent Sourcing and Community Building • Organizational Performance Architecture • Culture and Community Activism • Operational Excellence
  39. 39. Challenging For Some @CelineSchill #IABC16 June 2016 39 Source: Jon Husband www.wirearchy.comSource: CHREATE Consortium
  40. 40. 21st Century Leaders “...have a way of building community and bringing people together to co-create solutions.” “They don’t talk about how their organization is structured, they focus on bringing their shared purpose to the world through their communities” @CelineSchill #IABC16 June 2016 40 Source: Jon Husband www.wirearchy.comAyelet Baron - http://www.iris.xyz/ideas/are-you-21st-century-leader
  41. 41. 21st Century Leaders • Get their hands dirty • Know that trust and relationships are the new currency in business today • Don’t have all the answers. They go into situations letting people know that they don’t know. They create the space for the conversation and the solutions to emerge • Know that change management = antiquated business practice that no longer serves their org @CelineSchill #IABC16 June 2016 41 Source: Jon Husband www.wirearchy.comAyelet Baron - http://www.iris.xyz/ideas/are-you-21st-century-leader
  42. 42. The Trust Problem @CelineSchill #IABC16 June 2016 42 Source: Jon Husband www.wirearchy.comThe Jungle Book, Walt Disney
  43. 43. @CelineSchill #IABC16 June 2016 43 Source: Jon Husband www.wirearchy.com@citizenrobert Trust is an outcome, not a message – Robert Phillips
  44. 44. @CelineSchill #IABC16 June 2016 44 Source: Jon Husband www.wirearchy.com Can Communications Lead Change?
  45. 45. Push Determined endpoint Explanatory Passive audience Control Message Experts / Executives Areas & boundaries @CelineSchill #IABC16 June 2016 45  Pull  open direction  Inspirational  Co-creators  Freedom  Action  Everyone  Networks
  46. 46. Push Determined endpoint Explanatory Passive audience Control Message Experts / Executives Areas & boundaries @CelineSchill #IABC16 June 2016 46  Pull  open direction  Inspirational  Co-creators  Freedom  Action  Everyone  Networks ?
  47. 47. Push Determined endpoint Explanatory Passive audience Control Message Experts / Executives Areas & boundaries @CelineSchill #IABC16 June 2016 47  Pull  open direction  Inspirational  Co-creators  Freedom  Action  Everyone  Networks ?
  48. 48. @CelineSchill #IABC16 June 2016 48 Source: Jon Husband www.wirearchy.com New Roles New Skills New Behaviors
  49. 49. Enable @CelineSchill #IABC16 June 2016 49 Source: http://pics-about-space.com/space-rockets-taking-off?p=4
  50. 50. Coach @CelineSchill #IABC16 June 2016 50 Source: http://www.performcoat.com/support/training/
  51. 51. Connect @CelineSchill #IABC16 June 2016 51 Source: istiockphoto.com
  52. 52. @CelineSchill #IABC16 June 2016 52 Florence, Engaged Communicator & Volunteer
  53. 53. Start Where The Energy Is @CelineSchill #IABC16 June 2016 53 Source: http://www.espritsciencemetaphysiques.com/ces-25-choses-tres-etranges.html
  54. 54. @CelineSchill #IABC16 June 2016 54 Source: http://www.espritsciencemetaphysiques.com/ces-25-choses-tres-etranges.html Master social tools Continuously involve users / customers Create conditions for diversity of thoughts Think shared purpose Live the new values at work too Enable all constituents to grow (incl. you) Push for transparency Challenge leadership to act (differently)
  55. 55. @CelineSchill #IABC16 June 2016 55 @CelineSchill #IABC16 June 2016 55 Let’s Do It!

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