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ESPNLA Named Official Flagship Radio Home of Rams

Posted Jun 20, 2016

Multi-year agreement includes extended game-day broadcasts, two one-hour weeknight shows, weekly prime-time segments with coaches and players, and extensive cross-promotion.

Multi-year agreement includes extended game-day broadcasts, two one-hour weeknight shows, weekly prime-time segments with coaches and players, and extensive cross-promotion.

Entercom’s The Sound 100.3FM has also reached a multi-year agreement with the Rams and will serve as their official FM home, exclusively simulcasting ESPNLA’s game-day broadcasts and creating their own Rams programming.

LOS ANGELES – The Los Angeles Rams announced today a five-year agreement with ESPNLA 710AM, which will serve as the Rams’ official home and flagship radio partner. The agreement covers pre-season, regular-season, and post-season games, with extensive pre and post-game shows, producing an eight-hour game-day broadcast. The Rams have also reached a multi-year agreement with Entercom’s The Sound 100.3FM, who will simulcast game-day broadcasts and serve as the Rams’ official FM home.  

“We look forward to reaching football fans across the Los Angeles community through our partnership with ESPNLA 710 and The Sound 100.3,” said Kevin Demoff, Los Angeles Rams chief operating officer. “Both stations have a strong connection to their audience and we welcome the opportunity to provide their listeners with exclusive game-day programming, unique daily insight, and access to our team throughout the year.”

Highlights of the agreement, which runs through the 2020-21 season:
•    Five-year agreement for ESPNLA 710AM to be the official home and flagship radio partner of the Los Angeles Rams   
•    Eight-hour broadcast for every game including:
o    Three-hour pre-game show
o    Two-hour post-game show
•    One-hour weekly Coach’s Show with Jeff Fisher, Mondays at 7 p.m. PT during the season
•    One-hour game preview show Thursdays at 7 p.m. PT during the season
•    Weekly segments with head coach Jeff Fisher and star Rams players
•    Daily “Rams Report”

Scott McCarthy, vice president and general manager, ESPNLA, added, “Like all Southern California sports fans, we at ESPNLA are thrilled that the Rams have come home. The Rams are a world-class franchise, and we look forward to working with them to bring their exciting games to Rams fans across the Southland. Adding compelling Rams programming to our market-leading lineup of on-air talent and our fantastic existing relationships with the Los Angeles Lakers, USC and Los Angeles Angels of Anaheim really elevates ESPNLA to the next level.”

As part of the flagship agreement, ESPNLA will be responsible for all radio production efforts and for selling virtually all of the advertising inventory in the game-day broadcasts and ancillary programming. ESPNLA will also broadcast live from all key Rams events, including every home game, training camp, and the Rams Draft Party.

ESPNLA will also build and manage an extensive Rams Radio Network, feeding game-day broadcasts to radio stations across Southern California and markets beyond.

Game-day broadcasts will be simulcast on Entercom’s The Sound 100.3FM, the leading classic-rock music station in Southern California with a powerful signal covering Los Angeles and Orange County.  The Sound 100.3FM will also create exclusive Rams programming, including regular segments on the popular “Mark in the Morning” show.

Peter Burton, vice president and general manager of The Sound/100.3 FM, said, “We are excited to be welcoming the Los Angeles Rams to their official new FM home at 100.3 The Sound.  Along with our terrific partners at ESPN, we look forward to delivering excellent game-day coverage to Rams fans throughout Southern California.”

About the Los Angeles Rams
The Los Angeles Rams – Los Angeles’ original professional sports team – stand as one of the oldest franchises in the National Football League and since its founding in 1937, have garnered three World Championships and sent 29 of its members to the Pro Football Hall of Fame. As a professional sports team, the organization is committed to being a valuable civic partner and serving the greater Los Angeles area 365 days a year. For more information visit www.therams.com and follow the Rams on Facebook and Twitter, @RamsNFL.

About ESPNLA
ESPNLA serves fans with total coverage of sports in Southern California and beyond.  ESPNLA 710AM provides sports talk, local and national play-by-play, and breaking news coverage.  ESPNLA is the official home of the Los Angeles Rams, the Los Angeles Lakers, University of Southern California Football and Basketball, College Football Playoff, Major League Baseball, the National Basketball Association, and has a broadcasting agreement with the Los Angeles Angels of Anaheim.  Live streaming and podcasts for select content are available on ESPNLA.com, the #1 sports website in Southern California.  Follow ESPNLA on Facebook and Twitter, @espnlosangeles.

About The Sound 100.3FM
KSWD-100.3 the “Sound” serves classic rock fans in Southern California and is owned and operated by Entercom Communications Corp. Entercom (NYSE: ETM) was founded in 1968 and is the fourth-largest radio broadcasting company in the U.S. Entercom’s portfolio includes 124 highly rated radio stations in 27 top markets. Entercom is focused on investing in local communities, content, and talent, while reaching and engaging with 40 million people a week. With the integration of SmartReach Digital into their product suite, Entercom delivers unparalleled ROI by connecting brands to audiences through their branded sites and over 4,000 events a year. Entercom is a Philadelphia based company. More information is available at www.Entercom.com,
Facebook and Twitter (@entercom).