Brands
Your brands should meet our brands
Engadget is a news, reviews and opinion outlet, providing an elevated look at what technology actually does. It’s detailed factual reporting married with real-world contextualisation.
AOL Cars offers a blend of the latest motoring news, new car launches and consumer advice, the perfect destination for car enthusiasts
HuffPostUK is a unique, opinion-led site covering news, entertainment, tech and lifestyle; offering an original mixture of journalism, shareable content and video. It’s read by millions and has more than 10,000 bloggers.
The original online destination providing everything users need to know and want to know, bringing together a unique combination of curated, relevant daily content and useful tools.
AOL Mail delivers a highly engaged and loyal audience to brands, with 5 complementary ad placements exposed to an affluent audience 2.5m monthly visitors
In real-time blog format, TechCrunch is consumed with profiling startups, reviewing new products and websites,producing an average of 100 stories daily.
AOL Money is a mix of news and guides focused on engaging and informing consumers, giving them actionable pointers to financially improve their lives.
AOL Travel offers an inspirational mix of world travel features with skiing guides, luxury holidays and bargain breaks.
Platforms
AOL Platforms
Video
AOL Platforms enables marketers and media brands to reach consumers across desktop, mobile, tablet and connected TV through premium experiences, programmatic buying and performance-driven campaigns.
From original series to an immense library of partner content, AOL On delivers curated video experiences with the most relevant content on every topic, and reaches your audience on every page across every screen.
Formats
Desktop
An array of interactive and creative opportunities for advertisers seeking increased engagement. Featuring customisable content, unique executions and impactful formats.
FORMATS
Billboard
The Billboard ad is an oversized in-banner unit measuring 970 x 250 pixels. The ad unit displays at the top of the page usually below the search bar or header content.
Devil
Devil is AOL's top performing format which brings added interactivity and creative opportunities for advertisers seeking increased engagement through a large creative canvas. The impactful format is divided into three modules, allowing advertisers to customise content and functionality to deliver multiple digital strategies of their campaigns within a single interface.
Monster
The Monster MPU is an oversized 300x600 ad unit.
Pushdown
The Push Down provides advertisers with the opportunity to own a unique above-the-fold, user-initiated execution. On user interaction the Pushdown expands down and displaces content.
Sidekick
User-initiated expandable ad that "pushes" the page content to the left upon expansion, allowing for user engagement without leaving the page.
Slider
High Impact
For maximum reach you can brand a website or mail site for a day. Offering a large and engaging ad space that can accommodate flash, video, static imagery or animated content.
FORMATS
Takeover
An AOL homepage takeover consists of four different elements, including an MPU (with overlay if desired), Leaderboard and Wallpaper. Also available with Billboard & Devil.
Mail takeover
The Mail Sign-In Page offers a large and engaging ad space that can accommodate Flash, video or static images.
Video Wallpaper
A wow-factor format which autoplays a video/trailer as a wallpaper under the content. On user interaction the content pushes down to reveal the full page trailer.
Flash Pillars
Flash Pillars brings wallpaper creatives to life with interactive/animated content covering the left and right hand rails on a page.
Mobile
Rich and engaging formats can work for small screens too. From expanding banners to image galleries and videos, we offer a range of exciting ways to target your audience on mobile too.
Multi-screen
Our unique proposition extends the reach beyond desktop to tablet. Created with HTML5 these units travel seamlessly across desktop and tablet – which is essential to reaching the growing multi-screen audience.
FORMATS
Loft
Keep your message top-of-mind at the top of the page. The new Loft unit is AOL’s response to advertiser’s concerns with an always in-view element.
Devil
Multiscreen Devil is an engaging and impactful format built in HTML to function across desktop and tablet. Devil is divided into three modules, allowing advertisers to customise content and functionality to deliver multiple digital strategies of their campaigns within a single interface.
MPU Touch
Created with HTML5, Pictela’s new Anywhere ad units travel seamlessly across desktop, mobile and tablet—essential to reaching the growing multi-screen audience.
Native Advertising
Utilise our journalistic expertise and in-house partner studio team to create engaging and effective native advertising. Communicate your message through content that our audiences love to read and share.
AOL Fact #1
AOL UK reaches 20M UV’s per month across all screens
Comscore 2014
AOL Fact #2
AOL ON, newly launched in the UK, is #1 in premium video globally
Comscore 2014
AOL Fact #3
The Huffington Post is the fastest growing news channel globally
Comscore 2014
AOL Fact #4
Adlearn Open Platform, AOL’s DSP, has grown more than 200% M/M since launch
Comscore 2014
Contact
If you wish to make contact with our press or advertising representatives, please do so here