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For many, the term
‘millennial’ evokes the image of an apathetic teenager playing video games
and texting his friend on the other side of the room. With the leading edge of Millennials
entering their early 30s, however, this incredibly diverse and well-connected generation
is growing up—and marketers should take note. This report dives into demographic,
psychographic, attitudinal and behavioral trends of the Millennial generation and
offers marketers the insights needed to more effectively target this influential segment.
Demographic trends comparing Millennials to older generations
A deeper understanding of Hispanic Millennials and how they differ from the rest
of their cohort
Values and motivations, including religion, family values, and political preference
Employment and spending habits
Digital, mobile and traditional media consumption trends