Experian Marketing Services 2013 Q2 Email Benchmark Study

Experian Marketing Services 2013 Q1 Email Benchmark Study

Experian Marketing Services’ 2013 Q2 Email Benchmark Study details the overall email marketing trends for the second quarter of 2013, as well as the key performance indicators (KPIs) that have shaped the success of our client’s email programs.

Key findings include:

  • Email volume rose by 17.9% in Q2 2013 compared to Q2 2012 
  • Unique open rates were up year-over-year by 7.2%
  • Unique click rates declined slightly from 2.5% to 2.3% year-over-year
  • Revenue per email was $0.11, just below the $0.12 seen last quarter and last year

This quarter in the spotlight on section we look at email/mobile transactions. This report highlights the importance of optimizing campaign design across multiple platforms and understanding the viewing preferences of subscribers to maximize email response.

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