Based on compelling new scientific and social science research on early childhood malnutrition, a new generation of activists has been inspired to re-think old approaches to feeding the world. The new target in the assault on malnutrition: the first 1,000 days of a child's life, starting from gestation. Proper nutrition during the 1,000 days can profoundly influence an entire life, particularly an individual's ability to grow, learn and work.