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Articles • Conversion
Google Analytics: 4 New Reports for SEO
August 7, 2016 • Brad Booth
In May 2016, Google Analytics launched new reports for analyzing organic search traffic. Now you can view search engine data and Google Analytics data side-by-side,... Read More »
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Articles • Search Engines
SEO: Every Page Is an Entry Page
August 5, 2016 • Jill Kocher
Every page of your site is an entry page for natural search. Are all of your pages ready to welcome searchers? All shoppers want something. They... Read More »
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Articles • Management
Olympic Committees Seek to Restrict Content Marketing, Social Media
August 5, 2016 • Armando Roggio
The International Olympic Committee (IOC) and the United States Olympic Committee (USOC) are warning athletes and businesses not to use Olympic trademarks in content and... Read More » 2 Comments
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Articles • Marketing
3 Easy (and Slightly Radical) Ways a Headline Can Spark Content Marketing
August 4, 2016 • Armando Roggio
Turn content marketing creation on its proverbial head and generate great content marketing ideas from killer headlines with these easy tricks. If you asked two professional... Read More »
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Articles • Conversion
Using Google Analytics to Optimize Bing Ads, Other Channels
August 3, 2016 • Morgan Jones
Ecommerce merchants strive to optimize their returns on investment from advertising. Google Analytics can help, with its integration to Google AdWords that allows ecommerce sites... Read More » 1 Comment
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Articles • Design & Development
16 New, Free Commercial Fonts for Your Website
August 2, 2016 • Sig Ueland
One of the easiest ways to improve your website’s design is to add a new font. Choose a display font to capture attention, or use... Read More » 1 Comment
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Articles • Design & Development
Make Animated GIFs in Adobe Photoshop CC
August 2, 2016 • Armando Roggio
Social media networks, including Pinterest, Twitter, and Facebook, have sparked an animated GIF renaissance. More than a few online retailers are regularly posting GIF animations to... Read More » 8 Comments
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Articles • Management
Ecommerce Product Releases: Aug. 1, 2016
August 1, 2016 • Sig Ueland
Here is a list of recent ecommerce-related product releases and updates for late July — from companies that offer services to online merchants. There are... Read More »
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Articles • Search Engines
Are AdWords Default Settings Hurting Your Campaigns?
August 1, 2016 • Robert Brady
I recently read Nudge: Improving Decisions About Health, Wealth, and Happiness, a book by behavioral economist Richard Thaler and legal scholar Cass Sunstein. It’s an... Read More » 4 Comments
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Articles • Management
July 2016 Top 10: Our Most Popular Posts
August 1, 2016 • Practical Ecommerce
Here are our 10 most popular articles for July 2016, recognizing that articles we published earlier in the month are more likely to make the... Read More »
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Articles • Marketing
A Brief Guide to Contrarian Ecommerce Marketing
July 31, 2016 • Armando Roggio
Search engine optimization, paid search advertising, and digital banner advertising are among the most popular forms of ecommerce marketing, but they may not be the... Read More »
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Articles • Search Engines
SEO: Creating Great Content for Ecommerce
July 29, 2016 • Jill Kocher
Creating great content is hard. Creating it so that it also benefits search engine optimization isn’t that much more difficult. My last two articles, “To... Read More »
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Articles • Management
Partnering with Credit-card-processing Salespeople, Part 3: Weeding Out Unacceptable Parties
July 28, 2016 • Phil Hinke
When soliciting and evaluating a request for proposal for a client’s credit card processing, I always let the client include any provider or salespeople she... Read More »
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Articles • Carts & Platforms
What Flavor Is Your Shopping Cart?
July 27, 2016 • Armando Roggio
Ecommerce platforms are software solutions that make it possible to build an online store, display products, and complete transactions over the Internet. In spite of... Read More » 2 Comments
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Articles • Management
5 Rules for Publishing Accessible Content
July 27, 2016 • Joseph C. Dolson
Creating a website that’s fully accessible to disabled users is typically a collaborative effort. You can hire the best teams of designers and developers, but... Read More »
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Articles • Marketing
Affiliate Marketing: Advanced Commission Structures
July 26, 2016 • Carolyn Kmet
One of the first questions retailers ask when launching an affiliate marketing channel is “what should my commission structure be?” My advice is to research... Read More »
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Articles • Conversion
Boost Conversions with SMS Messaging
July 26, 2016 • Pamela Hazelton
Many restaurant chains rely on SMS (text) messaging to entice customers. The text messages typically include a link to a special graphic, accompanied by textual... Read More » 1 Comment
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Articles • Marketing
For Content Marketing, Use History
July 25, 2016 • Armando Roggio
Stories are engaging. People love listening to a well-told tale. Just ask anyone who has ever binged watched a series on Netflix, Hulu, or the... Read More » 4 Comments
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Articles • Design & Development
20 Free Design Tools for Ecommerce Merchants
July 25, 2016 • Sig Ueland
Whether building an ecommerce store from scratch or just freshening its look, merchants can find plenty of help with free online design tools. Here is a... Read More » 5 Comments
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Articles • Management
5 Types of B2B Product Data That Improve Online Sales
July 24, 2016 • Lori McDonald
Sometimes B2B companies invest in a highly functional ecommerce site and fail to use good product data. Shoppers don’t buy from websites if they don’t have... Read More » 1 Comment
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Articles • Search Engines
SEO: Content Is King but Links Are Gold
July 22, 2016 • Jill Kocher
Creating compelling, customer-centric content isn’t enough to win rankings and shoppers. Without a strong internal linking structure, even the best content will still fail to... Read More »
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Articles • Design & Development
How Databases Work with Ecommerce Applications
July 21, 2016 • Eric Davis
“Database-backed.” “Powered by PostgreSQL.” “Cloud database.” “Redundant, multi-zone NoSQL backend.” Those are all terms that describe ecommerce systems that use databases. But, what, exactly, do those... Read More » 1 Comment
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Articles • Management
Learning from 10 Types of Ecommerce Competitors
July 21, 2016 • Armando Roggio
Knowing your competition can help your ecommerce business discover opportunities, avoid mistakes, and differentiate. With this in mind, it can be a good idea to gather... Read More » 1 Comment
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Articles • Marketing
4 Ways Email Can Drive Other Marketing Channels
July 20, 2016 • Carolyn Nye
For ecommerce merchants, email has been a cost-effective marketing vehicle for years. Merchants typically consider email as a standalone marketing tool. But email can improve... Read More »
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Articles • Social Media
14 Image Tools for Instagram
July 19, 2016 • Sig Ueland
For merchants, Instagram can be a good platform to captivate followers by using compelling product photos and inspirational images. Here is a list of tools to... Read More » 1 Comment
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Articles • Marketing
Using Pokémon Go to Entice Shoppers to Local Businesses
July 19, 2016 • Bill Hartzer
On July 6 and 7, 2016, Niantic and Nintendo began rolling out a new augmented reality app called Pokémon Go. Within a few days it... Read More » 5 Comments
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Articles • Management
Understanding the New E.U. Privacy Shield, for Ecommerce
July 18, 2016 • John Di Giacomo
In “Electronically-signed Contracts Enforceable?,” I addressed the implementation of new e-signature requirements in Europe. Those requirements are part of wide-ranging changes in E.U. law. The... Read More » 1 Comment
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Articles • Marketing
Order Confirmation Emails Can Build Loyalty, Sell More
July 18, 2016 • Armando Roggio
Shoppers love order confirmation emails. They open them repeatedly, click on links, and give them priority in the inbox. In fact, confirmation emails may help... Read More » 4 Comments
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Articles • Management
Ecommerce Product Releases: July 17, 2016
July 17, 2016 • Sig Ueland
Here is a list of recent ecommerce-related product releases and updates for mid-July, from companies that offer services to online merchants. There are updates regarding... Read More »
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Articles • Search Engines
To Improve SEO, Understand How It Works
July 15, 2016 • Jill Kocher
Search engine optimization isn’t a mystical dark art. It boils down to signals of relevance and authority. Understanding the signals that search engines interpret as... Read More » 4 Comments
10 Google Analytics Custom Alerts, for Ecommerce
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