One of the the funny things about running your own business,

is that you need to be able to run your own business.

You need to be capable of doing what needs to be
done to both successfully run and build your business!

And I’m not talking about fishing here!

I’m talking about the other side of business, the side that gets you new customers!

These e-courses are designed to give you the skills to supercharge your fishing business. In the three key areas the every fisherman needs help:

1. Marketing your fishing business

2. Social media and blogging

3. Photos and video

Self study, at your own pace. Lifetime access.

Delivered via instructional videos and PDF how to guides.

>e-Course 1

Supercharge your fishing photography
And videos, for social sharing and promoting your fishing!

Fishing has always been about the big fish stories, and the one that got away. But these days its all about the photos and video. And sharing great images and video not just of your catch but of the fishing and outdoor lifestyle to promote yourself – for your charter business, or just your own personal brand!

Delivered in video modules with PDF how-to guides

Learn at your own pace.  Lifetime access to modules.

Price $49

>e-Course 2

Marketing your fishing business e-course
Be more than a fish magnet, attract customers too!

Learn easy strategies that work to help you quickly attract business.

You will develop and implement a marketing plan that will put your charter business in front of the competition.

>Work-with-me Course 3

Blogging for fishermen e-Course
How to ‘blog’ and use social media to market your business

Adding regular content to your website falls under the umbrella of blogging, without specifically being a blog.

For us in the fishing industry, this means regular fishing reports and news as well as photos and video content.

If you are serious about improving your website’s ranking in the search engines, blogging is a must. It is absolutely the best thing that you can do for your website and to get your fishing business noticed.

Blogging in 2015 also involves social media content.

Are you scared of Social Media? Or just don’t know how?

Social media marketing is a form of marketing that puts everyone on the level playing field.

Fun fact: did you know that there are 57 million users on Facebook who list fishing as an interest?

That’s a very big market, wouldn’t you agree?

*all prices subject to GST for Australian residents.

The Marketing Tacklebox = Kelly Dalling Fallon

Who am I?

Hi, I’m Kelly. I’m a second generation charter fisherwoman. Not only is my father a skipper (recently retired who ran his own charter business for over 30 years) but my husband is a skipper too.  Together we run a very successful charter boat based out of Cairns, Far North Queensland, Australia.

Why me?

Because this is what I do and do well.

10 years ago I turned the industry on it’s head here in Australian with the launch and development of my Black Marlin Blog website, creating something hugely successful where nothing of its kind existed before. And through the blog, I’ve been putting the Australian marlin fishing scene in front of a global audience ever since.

On a one-on-one basis, I’ve worked with over 50 fishing businesses – from fishing charter operators, to clubs to lure makers – to put their business in front of anglers world-wide.

On the technical side, I am a web designer who specialises in building fishing industry websites. My combined technology skills and fishing industry knowledge and experience puts me in a unique position to help fishermen and women across the world get their brands the attention they deserve; in a market place that is harder and harder to navigate every day.

Of course this real world experience is backed up with education and theory. I hold a business degree (marketing major) and worked in corporate marketing & PR in Australia and overseas for many years before returning to my first love–the ocean.