Gboard Annouced First Large Update with Custom keyboard, Internationalization & Smart GIF Suggestions
Google announced the first large update to their iOS keyboard, Gboard, after launching it on May 12 with huge success. The new update brings international and language support, smart GIF suggestions and a way to customize the keyboard look and feel. Smart GIF suggestionsGoogle announced the first large update to their iOS keyboard, Gboard, after […]
New Google Help Document Released That Defines Search Analytics Position, Impressions and Clicks
This morning, Google has released a new help document that defines the metrics used on the Google Search Analytics report that webmasters can find within the Google Search Console. The document even goes through how these metrics change based on the type of result. For example, an impression for a basic blue link in the […]
Google Maps For iOS adds Several Destination Support
Google announced that the new iOS app for Google Maps has added multi-stop, multi-destination support for directions. You can now tap to add not just point A and point B directions mapping but also point C, D, E and so on. So if you are taking a road trip, and you are planning for multiple […]
Merkle’s has Released Early Results on CTRs Expanded Text ads
Merkle has released early results on click-through rates of expanded text ads relative to standard text ads in its Q2 Digital Marketing Report. The agency began participating in the expanded text ads beta in April and analyzed the longer ad format’s impact on click-through rate (CTR) across thousands of ad groups. When Google first announced […]
Google is Introducing 3 Reports On Cross-Device
Google is introducing three new reports on cross-device activity along with a reorganization of the Attribution section under the Tools menu in AdWords. With 6 out of 10 online conversions in the US starting on one device and ending on another, according to a Google/Ipsos study, the new reports are designed to help marketers track […]
Google Released an Update to AdWords Editor
Good news for paid search managers working to get expanded text ads implemented. A day after rolling out expanded text ads globally, Google released an update to AdWords Editor that supports the longer ads. Google encourages advertisers to test ETAs against their existing text ads for a period before migrating completely to the new format. […]
Deliver Content Your Staff Will Love to Share
Your employees are your greatest asset. It makes perfect sense that companies would double down on their own talent, empowering them to be the voice of their brand. In this e-book, Dynamic Signal explores the connection between content and employees. They provide tactical takeaways that will help you determine exactly how to distribute content to […]
The Conversion Metric Takes Over for AdWords in September
So long, “converted clicks.” Google is getting rid of its original metric for tracking conversion events that debuted in AdWords in 2001 and is fully replacing it with “Conversions.” Conversions and converted clicks have coexisted in AdWords for several years now, but Google has long been urging advertisers to use the more advanced Conversions measurement. […]
Upcoming Free Webinar: How Your Online Reputation Can Make or Break Your Business?
August 10, wednesday, 10am Pacific/11am Central/12pm Mountain/1pm Eastern THOMAS PETTY, Marketing Trainer, Thomas has taught business owners from around the world how to market online and effectively generate leads. Three ways to generate a great reputation that practically guarantees people will do business with you. Your reputation is a critical piece of your online marketing, […]
Google’s Eliminate on High-Interest & Payday Loan Adverts Entering Into Impact Now
In May, Google announced that ads promoting payday loans that require repayment within 60 days and loans with interest rates above 35 percent would no longer be accepted or displayed starting July 13. Yet many people have noticed that payday loans are still showing up in Google search results, a week after the ban was […]