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Rena, who most recently served as the executive director of the Town Green Special Services District in New Haven, Conn., brings more than 20 years of experience as both a practitioner and a consultant to her new position at P.U.M.A. In addition to her work in New Haven, she has held management positions at the Portland Downtown District in Portland, Maine, and the Stamford Special Services District in Stamford, Conn. Rena was also the vice president of Urban Place Consulting Group in Los Angeles for five years.
Rena’s specialties include business improvement district (BID) feasibility, formation and renewal, as well as day-to-day downtown operational issues such as government relations, organizational development, public space management, marketing, event planning and program development. She will augment our firm’s core strengths in property-based BIDs, strategic planning for downtown organizations and market-based planning for communities.
Later this year, Rena will be moving back to Southern California where she will direct a new P.U.M.A. office. Over the past 18 years, California has been a particularly important market for our firm. We look forward to fortifying our capacity for clients in California and the southwest.