SONG MINHO X BOBBY teamed up as “MOBB”… Coming back as a unit team on the 9
[헤럴드POP=박수인 기자] The hidden strategy of YG Entertainment (“YG”) has been unveiled: the comeback of a unit team consisting of WINNER’s SONG MINHO and iKON’s BOBBY.
YG announced BOBBY’s solo comeback on September 7 and SONG MINHO’s solo release on September 8. As the two are the main rappers of iKON and WINNER, respectively, the two’s coinciding solo comeback and competition between them have been drawing keen attention. Now that YG announced on September 5 that SONG MINHO and BOBBY are coming back on September 9 together in a unit team, not as solo artists separately, SONG MINHO and BOBBY are going to collaborate, not competing against one another.
The name of SONG MINHO and BOBBY’s team is “MOBB”, which is combination of letters in the two’s names. “Mob” in English word “flash mob” means crowd, and “Mobb” in Swedish means a rioter. The promotion for “MOBB” carried out for three consecutive days like a festival is all the more special and even surprising, as YG has never done such kind of promotion in the past 20 years and there has been no unit team consisting of members of different YG teams.
Notably, “MOBB” will release four songs along with four music videos. Considering the widely-known fact that YG artists release their new songs usually behind the schedule and they even just throw completed music videos away if those videos are not satisfactory, releasing four music videos of SONG MINHO and BOBBY unit in three days in a row demonstrates how thoroughly YG has been working on the unit team’s comeback for a long time.
Furthermore, on September 5 at 11AM, YG Entertainment unveiled a teaser poster that announces the comeback of SONG MINHO and BOBBY’s unit team on the company’s official blog.
The teaser image shows “MOBB”, the name of the unit team of “MINOXBOBBY”, also saying that the team’s double digital single will be released on September 9 at 0 o’clock along with two music videos. In the teaser, SONG MINHO and BOBBY are looking into the camera with charismatic eyes and faces.
BOBBY is the main rapper of iKON and the winner of “Show Me the Money” show in 2014 and SONG MINHO is the main rapper of WINNER, who was the runner-up of “Show Me the Money” show in 2015. The two have always been in a competing relationship from the days when they competed against each other in debut survival audition “WIN” before their debut, all the way up until recently. Therefore, many music fans are paying keen attention to what kind of music and performance will be presented by the two’s unit team “MOBB”.
2016. 9. 5.
