SOLAR will produce sunglasses with a various selection of stylish frames with Polarized lenses, that will suite any lifestyle.
This project will only be funded if at least $38,000 is pledged by .
SOLAR Eyewear is in business to provide sunglasses and eyewear to the adult and children’s online market local and abroad. There will be a wide variety of styles accommodating all types of needs from daily wear, sport wear & party fun wear. In the children’s market we have identified that there is a need for more marketing awareness of quality sunglasses.
SOLAR Sunglasses will use an ecommerce website/platform to sell and distribute our products. We will target the general public at the start of trade and work on supplying other retail outlets B2B. We will build on product awareness through online media channels such as YouTube, blogging, Facebook & Instagram.
SOLAR Eyewear will create a brand that people will want to buy that will perceive value and inelasticity in the market place. The brand will be subconsciously speak to buyer’s wants, feelings & most importantly their lifestyles. Our brand will reflect a slightly high-end cool quality product.
Strengths;
Quality products and innovative branding strategy.
Solid consumer demand.
Good profit margin in products.
Demand for products local & International markets.
Industry trends.
Challenges
New product in the market – business unknown.
Stock availability possible shipping delays.
Opportunities:
Room for expansion into other accessories.
Consumer data shows demand on the increase.
Other ecommerce site can be added to existing.
Products marketed on Amazon.
Product can be sold to retailers with existing physical stores.
Ability to broaden the product range.
Global business model.
Low overheads.
Have a question? If the info above doesn't help, you can ask the project creator directly.
