Since 2002: better applications→better schools

The Power of Self Knowledge

Begin with the end in mind. The MBA is not an end in itself, but a means to securing a better career and life for yourself. So, we start there, helping you cultivate a better sense of:

  • your education, career and life goals
  • your strengths, weaknesses, opportunities, etc
  • contexts in which you are challenged, create value, and feel fulfilled

Then we help you communicate that knowledge of self to admissions committees by:

  • putting you in their shoes, so you see how they view your profile
  • demonstrating that your weaknesses are really opportunities
  • arranging your life’s stories, examples, data points in the most effective way possible
  • helping you write clearly, concretely, and concisely





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