Become an umi Partner

Would you like to become a partner hotel? If so, it is likely you will be located in a major city centre, will have at least 70 rooms, all of which will be en suite, and you will have a coffee shop operation which can be used to serve a hot breakfast.

We will visit the premises, either in person or by reviewing the plans, and talk through with you the works that will need to be completed. At this stage we should consider agreeing some Heads of Terms which will safeguard your area for a limited period of time and give you the opportunity to finalise your initial business plan.

Once all is agreed we can move towards moving towards signing you up as a full partner hotel

What you get

All of our partner hotels receive the following;

  • 3 Brand Manuals
  • Departmental training manuals
  • Web site presence
  • Booking engine access for guests to book direct
  • Operational set up and service delivery consultation and training
  • Pre-opening or new opening marketing strategy advice
  • Business planning consultation
  • Management training
  • Social media management
  • Revenue training
  • Quality assurance programme
  • All fees fixed for the first 24 months

Other services

Our flexible approach means that there are other ways to work together on a non-branded basis, although you will not get the benefits of being under the umi brand. Our non-branded services include, but are not limited to:

  • Marketing support – from SEO to raising the hotels awareness
  • Our booking engine

We can also let you have details of our full franchise arrangement where we will share with you the other benefits that are above those enjoyed by our partner hotels. Our colleagues at umi marketing would be pleased to talk through these opportunities. Please contact or

For an initial talk through of the opportunities please complete the online information form or contact our founder Steve Lowy at or

We look forward to hearing from you.