Melanie Wells

Melanie Wells, Contributor

I write about leadership, marketing, women and the workplace.

3/10/2009 @ 6:00PM

Welcome To The CMO Network

Times are tough, and CEOs, chief marketing officers and other top executives in marketing, media and advertising are telling us they need a place to connect, learn and hear what their peers are doing.

This is that place. The CMO Network on Forbes.com is the must-read, go-to spot for the latest marketing, advertising and media news, trends, insights and analysis.

You will discover original news and features from Forbes staffers and contributors in this carousel of five stories. To the right you’ll find our three-video player, which will feature interviews with leading executives, story reports and punchy reviews by contributor Bill McCuddy, formerly of Fox News, on all types of advertising: TV, print and Web campaigns.

Our launch columnists include the very smart Mike Linton, the former CMO of eBay , who weighs in on balancing short-term needs (cost-cutting) with long-term innovation. Dev Patnaik of Jump Associates and co-author of the recently released Wired to Care, makes the case for listening especially carefully to customers in tough times. Marian Salzman, CMO of Porter Novelli, writes about the new view of luxury in the Trend Tracker column.

Martin Puris, a longtime ad man, will occasionally weigh in on account reviews and handicap the agency contenders in our “Up for Grabs” feature. Let’s keep track of his predictions!

Another feature on this page is “On the Record With …”, where we regularly post an interview with someone who has something interesting to say about advertising, marketing, social media, measurement and other topics. Perhaps you’ll be our featured guru one day.

We have also included a spot, called Hot Shots, where marketing luminaries can weigh in on the ads they wish they had created, inspiring books and movies and other things that come to mind. Down below, a fellow who knows a bit about being on the hot seat, John Hayes, CMO of American Express , offers his reading list for leaders in tough times.

Dive in. We hope the CMO Network helps you get even more out of Forbes.com. Please tell us what you think of it–what you like, what you don’t, what’s missing. We welcome your feedback and participation.

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