Swisse
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| Industry | Vitamin |
|---|---|
| Founded | Melbourne, (1969; 47 years ago) |
| Headquarters | Cambridge Street, Collingwood, Melbourne, VIC, Australia |
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Key people
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| Products | Vitamins & Supplements |
| Parent | Biostime |
| Website | https://www.swisse.com/en-au/home |
Swisse is an Australian vitamin and supplement company, that also manufacturers personal care products. The CEO is Radek Sali.[1] In September 2015 86% of the company was bought by Hong Kong-listed Chinese company Biostime.[2]
Contents
Products[edit]
Swisse has expanded it's range from selling Vitamins,[3] with also offering Supplements,[3] Skincare products,[4] Superfoods[5] and Sports Nutrition products.[6]
Legal[edit]
The Australian Broadcasting Corporation is being sued by Avni Sali for defamation over a The Checkout segment on Swisse products.[7] The ABC is standing by the segment.[8]
Ambassadors[edit]
The company has featured numerous celebrities as company ambassador and spokespeople, these include:[9]
| Ambassador | Occuption | Ambassador Since |
|---|---|---|
| Ricky Ponting | Cricket Legend | 2007 |
| Nicole Kidman | Actress | 2012 |
| Elizabeth Cambage | Basketballer | 2012 |
| George Calombaris | Chef | 2012 |
| Ashley Hart | Model | 2012 |
| Lleyton Hewitt | Tennis Player | 2012 |
| Karen Martini | Chef | 2013 |
References[edit]
- ^ http://www.smh.com.au/business/retail/china-swallows-swisse-vitamins-20150918-gjpmdh.html
- ^ "Hong Kong-listed Biostime takes Swisse prize".
- ^ a b "Vitamins & Supplements".
- ^ "Skincare".
- ^ "Superfoods".
- ^ "Sports Nutrition".
- ^ Butler, Ben (2 May 2013). "ABC show defamed me, Swisse patriarch claims". The Age. Retrieved 31 May 2014.
- ^ Ross, Annabel (3 May 2013). "ABC keeps Swisse segment online despite legal action". The Age. Retrieved 31 May 2014.
- ^ "Swisse Ambassadors".
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