Copyright & Quote Policy

Gartner, Inc. Copyright and Quote Policy


Last Updated: May 27, 2016


Gartner, Inc. is the definitive source of objective and independent technology thought leadership. To protect our reputation for objectivity and independence, we have strict standards for appropriate use of our company name, research and logo. The Gartner name and published research materials are subject to trademark and copyright protections, regardless of where and how referenced. This policy defines how you may use the "Gartner" name, logo, excerpts and/or any reference(s) to research published on or to Gartner Events-related materials. This policy also applies to any third party that writes and/or promotes content on your behalf, including partner organizations. All requests to use the Gartner name as set forth above must be submitted to Gartner for compliance review and approval. All decisions are at the sole discretion of Gartner and are final.

How to submit a quote or usage request

Email your request to

Be prepared to submit the following:

  1. The original Gartner published research source (include a link to the document or a PDF), or link to the original Gartner Peer Insights from which the quote is taken;
  2. Your draft materials (include a mock-up for web pages, booth designs and marketing slicks — no screenshots please) in which the Gartner reference(s) will appear; and,
  3. If your content comes from pivot tables or charts, include screenshot(s) of referenced or manipulated pivot tables or charts.

Turnaround time: Please allow up to two (2) business days for review. Note: Requests that require multiple rounds of review or analyst involvement may take longer.

Table of Contents

1. Policy Essentials

  1. To receive approval, you must have legitimate access to the Gartner published research you are quoting (you must be an entitled client or quote from a licensed reprint).
  2. Quotes, excerpts, references and graphics must be attributed to 1) research published on, 2) a Gartner press release or 3) a Gartner Summit or Symposia presentation. All content types must be less than 12 months old, or in the case of a research report, labeled "Gartner Foundational" if older than 12 months.
  3. Quotes found in media or third-party sources are not allowed. Why?
  4. All excerpts must be lifted verbatim, in their entirety, and appear accurately with all relevant context. Paraphrasing is not allowed.
  5. Company-, product-, or services-specific quotes are strictly prohibited. Why?
  6. Gartner research and brand may not be used to endorse a vendor, product or service, or to criticize a vendor's competitor. Forbidden use includes reports in their entirety, or quotes. Why?
  7. No custom analyst quotes – formal or informal – are allowed. Only research that has been published formally on may be excerpted; this means that informal comments made by analysts in any forum may not be quoted.
  8. External use of custom reports or consulting deliverables is prohibited except under very limited circumstances (see Section 3.1).
  9. Only quote from published research that is less than 12 months old or labeled by Gartner as "Gartner Foundational".
  10. No more than 10% of a published Gartner research document may be excerpted for use in any client document.
  11. No more than 30% of your document or promotional materials (including booth signage) may consist of Gartner published research or references. Why?
  12. To include an industry-general graphic or table from a published research document, it must be shown in its entirety without any changes to the graphic.
  13. Vendor-specific graphics or tables that reflect product or service rating, ranking, recognition or positioning may be excerpted from Forecast and Market Share reports, as well as "branded" research (see Section 3.4). No other vendor-specific content may be excerpted.
  14. The Gartner name, Gartner Logos and/or published research references may not appear in corporate boilerplates and/or email signature stamps. Why?
  15. The official "About Gartner" boilerplate text on may not be included in any external communications, press releases or marketing materials.
  16. While "Gartner" may appear in the title/sub-title of your press release, newsletter or email subject line, you may not use these phrases in your title or subject line that begin with "Gartner Says" "Gartner Announces" "Gartner Estimates" "Gartner Identifies" "Gartner Predicts" "Gartner Forecasts" "Gartner Highlights" "Gartner Names" "Gartner Features" "Gartner Insight on" or "According to Gartner". Why?
  17. You may display Gartner content alongside Gartner competitor content only in a simple listing of source reports that recognizes your product or service, with links to these reports. Examples.
  18. Gartner does not allow promotion on third-party websites deemed competitive to Gartner.

2. Rules for Usage and Quotes Based on Context

2.1 Limited Audience Documents
"Limited Audience" documents are not accessible by, or distributed to, the general public; they are available only to a limited audience of the client's own subscribers, clients or business prospects. Provided you comply with the provisions of this Copyright and Quote Policy, including the limits set out in Sections 1, 3.3, 3.4a and 3.4b, you do not need pre-approval to quote Gartner published Research in "Limited Audience" documents. These documents include only:

The following disclaimer must be included in the limited audience document where the Gartner name and/or research will appear (except for Gartner IDEAS Competitive Profiles Client & Prospect Reports), in a format that can be readily viewed by the reader:

All statements in this report attributable to Gartner represent [Enter Client Name's] interpretation of data, research opinion or viewpoints published as part of a syndicated subscription service by Gartner, Inc., and have not been reviewed by Gartner. Each Gartner publication speaks as of its original publication date (and not as of the date of this [presentation/report]). The opinions expressed in Gartner publications are not representations of fact, and are subject to change without notice.

*Road show presentations related to any securities offerings do not require further approval provided that:

The Quote Requests Team is available to help verify quote accuracy and appropriateness. Contact us at

2.2 Litigation and Takeovers
Gartner does not allow the external use of research content for litigation purposes or in connection with corporate takeovers, and will not approve such requests.

2.3 Materials Promoting Reprints, Custom Newsletters, Webcasts and/or Events that Feature a Gartner Analyst
In addition to Section 1:

2.4 Securities Offerings and Reports to Stockholders
In addition to Section 1:
Gartner logos and "branded graphics" (for example, Magic Quadrant graphics; see Section 3.4b) may not be included in securities offerings or reports/letters to stockholders. However, subject to certain conditions, Gartner published Research may be included in:
  1. registration statements, prospectuses and reports filed with, or furnished to, the Securities and Exchange Commission ("SEC"), stock exchanges or other analogous state or foreign securities agencies or authorities relating to the offering of equity, debt or other securities;
  2. private placement offering memoranda and confidential information memoranda relating to the offering of equity, debt or other securities, or other transactions; and
  3. other reports to security holders including, but not limited to, president's and chairman's letters, and annual and quarterly reports, whether or not filed.

NEW – Gartner Indemnification Agreements:

The conditions are as followed:

  1. All requested quotes or excerpts from Gartner published Research must be pre-approved by Gartner in writing; and
  2. The issuer of the securities or reporting person must execute (by an authorized signatory) Gartner's Quote Indemnification Agreement*. Consent to quote will not be provided without a signed Quote Indemnification Agreement. The Quote Indemnification Agreement is non-negotiable; and
  3. Each use of a Gartner quote or excerpt from published research must be included in "Exhibit A" of the Quote Indemnification Agreement with full attribution given to the relevant Gartner published research document, including title, author, date and required disclaimer as noted below; and
  4. Each use of a Gartner quote or excerpt must appear within the immediate context (defined as the sentence(s) containing any and all Gartner references, as well as the sentence(s) before and after the Gartner reference(s)); and
  5. The appropriate footnote cross-reference to the quoted or excerpted language must always be included; and
  6. Gartner logos and/or "branded graphics" (for example Magic Quadrant graphics; see Section 3.4b) may not be included in securities offerings or reports/letters to stockholders; and
  7. Gartner disclaimer language (the most updated version of which is included below) must be included in the offering document at the bottom of the page where the first Gartner quote or excerpt appears:

    The Gartner Report(s) described herein, (the "Gartner Report(s)") represent(s) research opinion or viewpoints published, as part of a syndicated subscription service, by Gartner, Inc. ("Gartner"), and are not representations of fact. Each Gartner Report speaks as of its original publication date (and not as of the date of this Prospectus) and the opinions expressed in the Gartner Report(s) are subject to change without notice.

*Contact for other versions based on Filing or Report type.

Please scan and email the signed Quote Indemnification Agreement to for compliance review and pre-approval.

2.5 Digital Media
In addition to Section 1:
If you want to reference Gartner published research on a corporate digital media channel (e.g., Facebook, LinkedIn, Twitter), you must obtain Gartner approval in advance. If you want to reference Gartner published research on a personal digital media channel (e.g., Facebook, LinkedIn, Twitter, Instagram, Pinterest), you do not need permission; however, the provisions outlined in Sections 1, 3.4 and 6.1 still apply. We differentiate "corporate" and "personal" use because corporate sites represent a company's overall point of view, while a personal site represents an individual's personal opinion. That said, Gartner reserves the right to pursue any gross misrepresentation of Gartner published research, even in personal digital media channels.

Corporate Digital Media Channels: Submit initial post for review and approval before posting; standard Copyright and Quote Policy rules apply. Subsequent responses do not require Gartner approval, but must follow Policy. If character limits constrain length (for example, Twitter), postings do not need to include full attribution or disclaimers.

Personal Digital Media Channels: While you do not need to submit postings to Gartner for review and approval, they must follow Policy parameters. If character limits constrain length (for example, Twitter), postings do not need to include full attribution or disclaimers.

Click here for helpful examples of what is and is not allowed.

2.6 Booth/Event Signage
In addition to Section 1:
If you want to reference Gartner published research and/or include the Gartner logos in booth event signage, you must obtain Gartner approval in advance.

2.7 Video
In addition to Section 1:
If you want to reference Gartner published research, include the Gartner logo and/or record a voice-over Gartner reference without any visuals in a video you are producing, you must obtain Gartner approval pre-production.

2.8 Quotes for Multiple Use in Press Releases, Proposals and Presentations
In addition to Section 1:
If you'd like to use the same content in multiple press releases, presentations or proposals, please use the Approved Quote Sheet Template, which lets you submit once and use multiple times in these collaterals. Send your completed Approved Quote Sheet Template to for processing.

2.9 Intellectual Property – Trademarks
2.9a Gartner Logo
GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and may only be used after securing express, written permission.
2.9b Gartner Cool Vendor Logo
The Gartner Cool Vendor Logo is a trademark and service mark of Gartner Inc. and/or its affiliates and may only be used after securing express, written permission. 2.9c Gartner Peer Insights Logo
The Gartner Peer Insights Logo is a trademark and service mark of Gartner Inc. and/or its affiliates and may only be used after securing express, written permission.

3. Rules for Usage and Quotes Based on Content Type

3.1 Custom Client Engagements and Consulting Deliverables
Gartner does not allow any custom client reports or consulting deliverables to be shared externally, except under the following limited circumstances. A client may share the report or deliverables with:
  1. its outside auditors and/or accountants,
  2. third parties who have signed appropriate confidentiality agreements with the client who are engaged by the client to review or implement suggestions or to further research the issues contained in the deliverables, or
  3. governmental or regulatory bodies as required by law.

Under no circumstances may custom client reports or consulting deliverables be shared with potential investors in connection with any securities offering, or quoted in whole or in part in any securities offering documents, or annual, quarterly or any other reports to stockholders.

3.2 Gartner Weblogs
Comments or opinions expressed on Gartner weblogs may be copied and redistributed:

No other use is permitted. Why?

3.3 Forecasts and Market Shares
In addition to Section 1:

3.4 Gartner "Branded" Research: Cool Vendor, Critical Capabilities, Hype Cycle, Magic Quadrant, Market Guide and Vendor Rating

Click here for helpful examples of what is and is not allowed.

3.4a Excerpting from this research
In addition to Section 1:

For Magic Quadrant and Market Guide Research:

Click here for helpful hints to expedite approvals.

For Critical Capabilities Research:

Click here for helpful hints to expedite approvals.

For Gartner Cool Vendor Research:

Click here for helpful hints to expedite approvals

3.4b Displaying graphics from Gartner-branded research
In addition to Section 1:

Example Slides:
Gartner Cool Vendor
Gartner Critical Capabilities
Gartner Hype Cycle
Gartner Magic Quadrant
Gartner Market Guide
Gartner Vendor Rating

3.5 IT Key Metrics Data
Materials and/or data in Gartner published IT Key Metrics Data reports are for internal, non-commercial use only by licensed users. External use may be considered by Gartner on a case-by-case basis.

3.6 Toolkits
Unless otherwise marked for external use, the items in Gartner Toolkits are for internal, noncommercial use by the licensed Gartner client. The materials contained in Toolkits may not be repackaged or resold.

Click here for examples.

UPDATED – 3.7 Gartner Peer Insights

Except in digital media with character limitations (e.g., Twitter), the following disclaimer MUST appear with any/all Gartner Peer Insights content reference(s):

Gartner Peer Insights reviews constitute the subjective opinions of individual end-users based on their own experiences, and do not represent the views of Gartner or its affiliates.

NEW – 3.8 Gartner IDEAS Competitive Profiles
In addition to Section 2.1:
You must have purchased legitimate access to Gartner's competitive landscape database (Gartner IDEAS Competitive Profiles). Provided you comply with the provisions of this Copyright and Quote Policy, you do not need pre-approval to use Gartner IDEAS Competitive Profiles Client & Prospect Reports in Requests for Proposal (RFPs), Requests for Information (RFIs), Invitations for Bid (IFBs), Invitations to Bid (ITBs). No other external use is allowed. In addition:

4. External Sharing of Research Documents

Licensed Users of Gartner published Research are entitled to use documents in accordance with their scope of service (that is, documents are for their personal use within their jobs). Gartner published Research documents may not be shared outside of clients' enterprises, or via email, internet posting or other external information storage & retrieval systems. Clients who wish to share Gartner published Research outside of their enterprises must purchase a Reprint License for External Use.

5. Internal Usage

Clients may quote published research documents internally without pre-approval, as long as you comply with the Gartner Usage Policy. Clearly mark all internal material containing Gartner excerpts "For internal use only". If you want to distribute an entire piece of research, see Section 6.3.


Gartner, Inc. reserves the right to change its policies or explanations of its policies at any time, without notice. The policy in its most current form is available on under the Office of the Ombudsman link.

6.1 Attribution
Gartner Group is no longer our company name. In February 2000, Gartner officially dropped the word "Group" from its corporate name, and became Gartner, Inc. The only proper ways to reference Gartner when providing attribution are "Gartner, Inc." or "Gartner".

Attribution Formats

For Gartner Research Documents:
Gartner [Title of research document], [Author Name(s)], [Publication date]

For Gartner Event Presentations:
Gartner [Name of Gartner event] Presentation, [Title of presentation], [Author name(s)], [Event date(s)].

For Gartner Press Releases:
Gartner Press Release, "[Title of Gartner press release]", [Date issued]. [URL to press release on]

6.2 Basics of Copyright Law
Copyrights protect original works of authorship. The types of works covered by copyright vary widely, from literary works such as books, poems, technical manuals, or software code, to audiovisual works, musical works or works of fine art. Only the copyright owner of a work, or someone who has the copyright owner's permission, may (1) make copies of the work; (2) create adaptations ("derivative works") based on the work; (3) distribute copies of the work; (4) perform the work publicly; or (5) display the work publicly. These are referred to as the "exclusive rights" of a copyright owner.

Copyright protection attaches to a newly created work as soon as it is "fixed in a tangible medium of expression". For example, spoken words alone, such as a speech delivered extemporaneously that is not written down, would not be protected by copyright because it is not "fixed in a tangible medium." Works do not have to be registered with the U.S. Copyright Office, and do not have to display a copyright notice, in order to enjoy copyright protection.

The United States and most of the industrialized world are parties to the Berne Copyright Convention, which means that each member country will respect and enforce the copyrights that originate in other member states.

Virtually all of Gartner's published research is protected by copyright, whether in printed or electronic form.

6.3 Re-licensed Content
Print or Web Reprints
Gartner sells reprints of most of its published research. Purchased reprints may be provided in their entirety for your internal associates, customers or business prospects. Use of reprints is subject to Gartner's Reprint Agreement terms and conditions. Gartner must pre-approve the marketing or promotional verbiage that advertises the availability of reprints, which is subject to the parameters outlined in this Policy. To purchase reprints, please contact

NOTE: Company-, product-, or services-specific research reports are not eligible for external licensing by competing technology providers (that is, you may not use this research as a "weapon" against a competitor).

Multimedia Products
Quoting of Gartner published research via any Multimedia product must clearly indicate that the contents include or feature Gartner research. All promotional materials and packaging must reflect this emphasis. Gartner must pre-approve the marketing or promotional verbiage related to these products. The Gartner logo may not appear next to a vendor logo (see Gartner Logo Usage Guidelines). For more information, click here.

Gartner Custom Newsletter Programs
The Gartner-provided newsletter designs reflect the principles stated above for Multimedia Products. For more information, click here.

6.4 Violations
Should you fail to comply with this policy, Gartner reserves the right to take appropriate steps to address violations. These could include, but are not limited to:

Gartner may seek additional remedies available under contract, trademark, copyright and other applicable law.

Click here to view what factors Gartner considers when assessing violations.

6.5 Frequently Asked Questions

Are Gartner analysts and sales reps authorized to approve my
external-use request?

No. Only a member of the Gartner Quote Requests team may approve external use requests via

Why doesn't Gartner allow company-specific quotes to be used?
Company-specific quotes may appear endorsing when used outside their original context and in vendor materials and compromises Gartner's integrity and objectivity.

Why can't I include the Gartner logo, reference to Gartner published research or a link to our licensed reprint in my email signature?
The reason for this parameter is to disassociate Gartner's branding from vendors' branding, which is represented by email signature stamps. We consider everything under the closing salutation of your email to represent your company's branding. We encourage you to promote a licensed reprint or research recognition, but not through your corporate email signature stamp.

Why doesn't Gartner pre-approve quotes for vendors to use in promotional materials before the research is published on
Research positions can change dramatically when research is in draft form. Until they are published, research positions are never final; therefore, allowing external use of draft content could result in inaccurate and conflicting findings.

I have an urgent external-use request. Can you turn around my request in less than two business days?
As time permits, we honor these requests. We endeavor to approve all quote requests as quickly as possible, but we ask that you incorporate two business days in your planning.

Why do I need to purchase reprint distribution rights for some graphics and not others?
Vendors typically use Critical Capabilities, Hype Cycle, Magic Quadrant, Market Guide and Vendor Rating research for marketing purposes, and we want to ensure the entire document is available as background information to the graphic so that the full context of the analysis is available to the audience.

What is "Gartner Foundational" research, and why do you allow quotes from it beyond 12 months?
Gartner Foundational research consists of documents published on that are over 12 months old and not marked "Archived". Gartner still considers this research relevant and accurate (for example, it has not been superseded by more up-to-date research).

If I can't find any research published in the past 12 months or otherwise marked as "Gartner Foundational", can I quote from more dated research?
No. Research over 12 months old and not marked as "Gartner Foundational" may not be quoted externally.

7. Who to Contact

Quote Requests, Approval and Questions
  North America and EMEA e-mail:
phone: 1 203 316 6178
  AsiaPac and Japan e-mail:
phone: 81 3 6430 1900
Reprint Requests
  All Regions e-mail: